Pet Products in the US

PROSPECTS

Strong humanisation and premiumisation trends in pet products

The pet humanisation trend is having a big impact on pet products in the US, with companies developing increasingly innovative products as owners seek to provide greater comfort and care for pets. Human living trends are notably having a growing influence.

Digitally-connected owners attracted to smart pet products

Consumers are increasingly digitally connected, with smart technology having a widening impact on their lives. It is perhaps unsurprising that these consumers are also seeking similar smart pet care solutions.

Consumers look to more than just food to keep pets healthy

With consumers very focused on pet health, they look beyond just their food to keep their pets healthy. Pet dietary supplements therefore continue to grow as consumers look to these products to maintain their pets’ health.

COMPETITIVE LANDSCAPE

Wide product selection and subscription models boosting e-commerce

Many pet products are positioned well to benefit from distribution via the e-commerce channel, not least as online retailers often have very wide product selections. E-commerce also offers consumers easy access to products that they might not seek out or find in a bricks-and-mortar store.

Private label gains by offering basic but good-quality products at value prices

As pet products encompasses a vast range of different product types, the competitive landscape remains highly fragmented. No one company competes across all categories within pet products, while most are highly specialised within one or two distinct areas.

Purina expands its Missouri plant to meet demand for its cat litter

Nestlé Purina is investing USD115 million in its Bloomfield plant in Missouri to expand production of its Tidy Cats brand of cat litter. The investment will allow Purina to meet growing demand for the product from cat owners.

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