Pet Products in the US

PROSPECTS

Humanisation encourages innovation such as La-Z-Boy Pet furniture and weighted pet blankets

The pet humanisation trend is having a big impact on pet products in the US, with companies providing increasingly innovative products as owners seek to provide greater comfort and care for pets. Human living trends are notably having a growing influence.

Pets on the go, with travel products increasingly in demand

As pets are increasingly seen as part of the family, there is increasing demand for pet products which enable owners to take them on holiday or on day trips. This trend is also being encouraged by the growing number of hotels that now welcome pets, with manufacturers responding enthusiastically with travel-focused innovation.

Smart pet products increasingly alluring to digitally-connected owners

Consumers are increasingly digitally-connected, with smart technology having a widening impact on their lives. It is perhaps unsurprising that these consumers are also seeking similar smart pet care solutions.

COMPETITIVE LANDSCAPE

Pet healthcare blooms thanks to innovation and new ordering formats

Pet healthcare saw significant developments at the end of the review period, benefiting from new retail entrants and impressive innovation. Pharmacy benefit manager Express Scripts notably expanded from human to pet healthcare with the launch of a discount subscription programme via its Inside Rx subsidiary, which can help pet owners save money on these products.

Subscription orders add to allure of internet retailing

Internet retailing saw dynamic growth over the review period to become the leading distribution channel for pet products in the US. Consumers appreciate the wide range of products and brands available through sites such as Amazon and Chewy, with these also offering competitive prices.

Private label gains by offering basic but good quality products at value prices

As pet products encompasses a vast range of different product types, the competitive landscape remains highly fragmented. No one company competes across all categories within pet products, while most are highly specialised within one or two distinct areas.

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