Executive Summary

Jun 2019
PROSPECTS
Cat products sell well online, partly due to the ease of delivery

For internet retailers, the most important pet products are pet dietary supplements and cat litter. Pet dietary supplements available via internet retailers see good sales due to the large variety of products and brands in stock.

More interaction with pets leads to higher flea/tick and worming treatment demand, whilst humanisation trend boosts interest in sophisticated pet products

Dog and cat owners continue to be the most interested in their pets’ healthcare. Flea, tick and worming treatments are in strong demand during the hot weather season, when the presence of parasites increases; however, people are increasing their frequency of purchase throughout the whole year as a prevention method.

Private label features noticeably in pet products, whilst retailers such as Petco use promotional strategies in-store to attract pet owners

Private label plays an important part in pet products as retailers have started to manufacture their own items to sell instore. For example, retailer Maskota sells private label Maskota cat litter, brushes, biodegradable bags, dog nappies/diapers, sprays, repellents, toys, straps and accessories.

COMPETITIVE LANDSCAPE
Large corporations and independent competitors sit side by side

Pet products in Mexico is home to some of the biggest international companies. Clorox de México SA de CV, which owns the leading brand of cat litter in Mexico, Scoop Away, has significant sales in Latin America and has achieved good growth in Mexico.

Pet products is home to novelties and innovative promotions

Novelty items are not uncommon in pet products. Grupo Acuario Lomas SA de CV, for example, which promotes the Fancy Pets brand, has launched an insecticide soap and shampoo (cobranded with Medical Solutions) and a specialised line of professional finishing shampoo.

Bayer retains leading positions in pet dietary supplements and pet healthcare, but Pfizer plans to increase spending

Mexico remains an important country for Bayer AG in terms of sales made by its pharmaceutical division in Latin America. Importantly for pet healthcare, Bayer Animal Health and Mitsui Agro Chemicals Inc (MCAG) have signed a global licence agreement to develop new antiparasitic agents for pets based on MCAG’s innovative chemistry.

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Pet Products in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Mexico?
  • What are the major brands in Mexico?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Mexico - Category analysis

HEADLINES

PROSPECTS

Cat products sell well online, partly due to the ease of delivery
More interaction with pets leads to higher flea/tick and worming treatment demand, whilst humanisation trend boosts interest in sophisticated pet products
Private label features noticeably in pet products, whilst retailers such as Petco use promotional strategies in-store to attract pet owners

COMPETITIVE LANDSCAPE

Large corporations and independent competitors sit side by side
Pet products is home to novelties and innovative promotions
Bayer retains leading positions in pet dietary supplements and pet healthcare, but Pfizer plans to increase spending

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Continued growth in pet care, boosted by increased pet ownership and higher spending by younger Mexicans, despite a change of government
Humanisation, premiumisation and health trends persist
Smaller players focus on different strategies in order to challenge the leading manufacturers
Slow shift in distribution as pet superstores and internet retailing find favour with pet owners
Positive outlook for pet care, again boosted by humanisation trend and rising pet populations

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources