Pet Products in Mexico

PROSPECTS

Rising demand for convenience boosts online sales

Economic and political uncertainty continues to limit growth within pet products, with many pet owners prioritising essential items such as food and cleaning products rather than toys and accessories. Nevertheless, the ongoing expansion of specialised stores is driving the growth of healthcare products and dietary supplements as they make them available for a wider base of consumers, with anti-flea and anti-tick products performing particularly well.

Humanisation trend fuels interest in more sophisticated pet products

The ongoing humanisation of pets is encouraging domestic manufacturers to produce more goods such as pet accessories. Stylish clothes and accessories are often available online, advertised through social media, at weekend bazars and in open markets.

Widespread marketing and private label ranges attract pet owners

Private label ranges play an increasingly important role within pet products as retailers have started to manufacture their own items to sell instore. For example, retailer Maskota sells private label Maskota cat litter, brushes, biodegradable bags, dog nappies/diapers, sprays, repellents, toys, straps and accessories.

COMPETITIVE LANDSCAPE

Small independent competitors maintain strong positioning

Pet products in Mexico is home to some of the biggest international companies. For example, Clorox de México, which owns the leading cat litter brand, Scoop Away, has significant sales in Latin America and has achieved good growth in Mexico.

Rising demand fuels development of new innovative products and promotions

Pet products continue to be led by traditional items like anti-flea products, with brands such as Frontline (Boehringer Ingelheim) and Advantix (Bayer) being widely available and especially in demand during warm weather. Cat litter is also performing well in line with the growing popularity of cats as pets.

Multinationals investing strongly in response to growth potential

Mexico remains an important country for Bayer in terms of sales made by its pharmaceutical division in Latin America. Importantly for pet healthcare, Bayer Animal Health and Mitsui Agro Chemicals Inc (MCAG) have signed a global licence agreement to develop new antiparasitic agents for pets based on MCAG’s innovative chemistry.

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