Pet Products in Mexico

PROSPECTS

Cat products sell well online, partly due to the ease of delivery

For internet retailers, the most important pet products are pet dietary supplements and cat litter. Pet dietary supplements available via internet retailers see good sales due to the large variety of products and brands in stock.

More interaction with pets leads to higher flea/tick and worming treatment demand, whilst humanisation trend boosts interest in sophisticated pet products

Dog and cat owners continue to be the most interested in their pets’ healthcare. Flea, tick and worming treatments are in strong demand during the hot weather season, when the presence of parasites increases; however, people are increasing their frequency of purchase throughout the whole year as a prevention method.

Private label features noticeably in pet products, whilst retailers such as Petco use promotional strategies in-store to attract pet owners

Private label plays an important part in pet products as retailers have started to manufacture their own items to sell instore. For example, retailer Maskota sells private label Maskota cat litter, brushes, biodegradable bags, dog nappies/diapers, sprays, repellents, toys, straps and accessories.

COMPETITIVE LANDSCAPE

Large corporations and independent competitors sit side by side

Pet products in Mexico is home to some of the biggest international companies. Clorox de México SA de CV, which owns the leading brand of cat litter in Mexico, Scoop Away, has significant sales in Latin America and has achieved good growth in Mexico.

Pet products is home to novelties and innovative promotions

Novelty items are not uncommon in pet products. Grupo Acuario Lomas SA de CV, for example, which promotes the Fancy Pets brand, has launched an insecticide soap and shampoo (cobranded with Medical Solutions) and a specialised line of professional finishing shampoo.

Bayer retains leading positions in pet dietary supplements and pet healthcare, but Pfizer plans to increase spending

Mexico remains an important country for Bayer AG in terms of sales made by its pharmaceutical division in Latin America. Importantly for pet healthcare, Bayer Animal Health and Mitsui Agro Chemicals Inc (MCAG) have signed a global licence agreement to develop new antiparasitic agents for pets based on MCAG’s innovative chemistry.

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