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Country Report

Pet Products in

Pet Products in the Netherlands

18 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Flat population trend could channel spending into pet products

Pet products recorded healthy value growth in 2017 and is expected to remain one of the primary growth factors in pet care in the Netherlands over the forecast period. With most pet populations showing either stagnation or small decline, the potential for volume-driven growth in pet food is negligible.

Cat litter set to stagnate due to several factors

In a continuously expanding pet products marketplace, cat litter will likely remain an outlier as the category has suffered declines in recent years and will decline further over the forecast period. There are two reasons for this.

Pet products to profit from price pressure in veterinary practices

With per-pet spending steadily increasing (especially with respect to cats and dogs), expenditure on pet products and services have been growing. As a result, the revenue generated by veterinary practices has also been rising, with a select few chains taking an increasingly prominent position in the marketplace.

COMPETITIVE LANDSCAPE

Limited category crossover leaves category fragmented

Pet products remains by far the most fragmented category in pet care in the Netherlands, as leading players typically operate only in one or two subcategories. In particular, there are no crossovers between players in pet dietary supplements and pet healthcare, on the one hand, and/or between players in other pet products on the other.

Pet Supplies Beheer takes over Karlie, part of insolvent German Karlie Flamingo Group

Following the insolvency of German-based Karlie Flamingo Group in 2016, the company’s Karlie business was sold, together with its Dutch subsidiary, Karlie Flamingo Nederland, to Dutch pet accessories manufacturer Pet Supplies Beheer in early 2017. The company operates the Dutch brand Beeztees, which is a strong player in feeding bowls for cats and dogs.

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Samples

Pet Products Market Sample Report Pet Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Products in Netherlands?
What are the major brands in Netherlands?
What are the key product launches?
How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Products in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Flat population trend could channel spending into pet products

Cat litter set to stagnate due to several factors

Pet products to profit from price pressure in veterinary practices

COMPETITIVE LANDSCAPE

Limited category crossover leaves category fragmented

Pet Supplies Beheer takes over Karlie, part of insolvent German Karlie Flamingo Group

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2013-2018
Table 2 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 3 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 4 Sales of Other Pet Products by Type: % Value 2013-2018
Table 5 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 6 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

Pet Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Moderate value growth despite struggling volume sales

Products make more specific added-value claims

Large multinationals continue to dominate, with private label the main challenger

Grocery retailers and pet specialists remain the most important channels

Positive forecast period outlook for value sales

MARKET INDICATORS

Table 7 Pet Populations 2013-2018

MARKET DATA

Table 8 Sales of Pet Food by Category: Volume 2013-2018
Table 9 Sales of Pet Care by Category: Value 2013-2018
Table 10 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 11 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Pet Food: % Value 2013-2017
Table 13 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 14 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 15 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 16 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 17 Distribution of Pet Care by Format: % Value 2013-2018
Table 18 Distribution of Pet Care by Format and Category: % Value 2018
Table 19 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 20 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 21 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 22 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 23 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Pet Products in the Netherlands

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Executive Summary

New Report Guarantee

PROSPECTS

Flat population trend could channel spending into pet products

Cat litter set to stagnate due to several factors

Pet products to profit from price pressure in veterinary practices

COMPETITIVE LANDSCAPE

Limited category crossover leaves category fragmented

Pet Supplies Beheer takes over Karlie, part of insolvent German Karlie Flamingo Group

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Pet Products in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Flat population trend could channel spending into pet products

Cat litter set to stagnate due to several factors

Pet products to profit from price pressure in veterinary practices

COMPETITIVE LANDSCAPE

Limited category crossover leaves category fragmented

Pet Supplies Beheer takes over Karlie, part of insolvent German Karlie Flamingo Group

CATEGORY DATA

Pet Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Moderate value growth despite struggling volume sales

Products make more specific added-value claims

Large multinationals continue to dominate, with private label the main challenger

Grocery retailers and pet specialists remain the most important channels

Positive forecast period outlook for value sales

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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