With most pet populations showing either stagnation or a small decline, the potential for volume-driven growth in pet food is negligible. Simultaneously, however, the improved state of the national economy means that Dutch pet owners will see their incomes rise, and pet products is expected to post current value sales growth in the forecast period.
The declining cat population continues to severely limit the demand for cat litter in the Netherlands. Moreover, cat litter sales are determined by price, rather than quality/comfort, which hampers innovation.
While consumers may use their higher disposable incomes to purchase better quality dog and cat food, several other societal trends are likely to boost sales of pet products. Consumer awareness of animal wellbeing is likely to drive healthy current value sales growth in pet healthcare and pet dietary supplements over the forecast period.
The competitive landscape in pet products is highly fragmented. It is rare for a company to be present in more than one or two product areas as there are no crossovers between players in pet dietary supplements and pet healthcare, on the one hand, and/or between players in other pet products on the other.
Beaphar Bogena focuses on other pet food, but also pet dietary supplements, where it remained the leading player in 2018. It is also among the leaders in pet healthcare.
Internet retailing continues to see value sales/share growth in pet products. Through wider product assortments, convenience and competitive prices the channel is set to further stimulate sales in the forecast period, especially with Pets Place using Bol.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Products industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Pet Products in Netherlands market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Pet Care market research database.