Executive Summary

Jun 2019
PROSPECTS
Pet welfare and concern for health to support sales of pet products

With most pet populations showing either stagnation or a small decline, the potential for volume-driven growth in pet food is negligible. Simultaneously, however, the improved state of the national economy means that Dutch pet owners will see their incomes rise, and pet products is expected to post current value sales growth in the forecast period.

Price remains key in cat litter

The declining cat population continues to severely limit the demand for cat litter in the Netherlands. Moreover, cat litter sales are determined by price, rather than quality/comfort, which hampers innovation.

Key trends favour pet products

While consumers may use their higher disposable incomes to purchase better quality dog and cat food, several other societal trends are likely to boost sales of pet products. Consumer awareness of animal wellbeing is likely to drive healthy current value sales growth in pet healthcare and pet dietary supplements over the forecast period.

COMPETITIVE LANDSCAPE
Manufacturers stay in their lanes

The competitive landscape in pet products is highly fragmented. It is rare for a company to be present in more than one or two product areas as there are no crossovers between players in pet dietary supplements and pet healthcare, on the one hand, and/or between players in other pet products on the other.

Beaphar Bogena’s reputation for quality ensures healthy growth

Beaphar Bogena focuses on other pet food, but also pet dietary supplements, where it remained the leading player in 2018. It is also among the leaders in pet healthcare.

As in most spheres, internet retailing makes gains

Internet retailing continues to see value sales/share growth in pet products. Through wider product assortments, convenience and competitive prices the channel is set to further stimulate sales in the forecast period, especially with Pets Place using Bol.

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Pet Products in the Netherlands

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Netherlands?
  • What are the major brands in Netherlands?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Pet welfare and concern for health to support sales of pet products
Price remains key in cat litter
Key trends favour pet products

COMPETITIVE LANDSCAPE

Manufacturers stay in their lanes
Beaphar Bogena’s reputation for quality ensures healthy growth
As in most spheres, internet retailing makes gains

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Move to higher-quality pet food offsets falling pet population
Pet humanisation trend feeds premiumisation
Shift to branded options
Internet retailing continues to gain ground
Good prospects and opportunities – despite decline in pet population

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources