Healthcare for pets is expected to stay top-of-mind for owners across the forecast period, despite the challenging economic environment. Within pet healthcare, consumers are expected to seek products that offer dual functionality, thus providing extra value for money.
Given the greater focus on weight management in pets and the mindset of “prevention is better than cure”, toys that increase physical activity and pique the curiosity of pets are expected to rise over the forecast period. Other common ailments in dogs and cats, such as joint stiffness, arthritis, or other musculoskeletal disorders which are worsened by a sedentary lifestyle, are also expected to drive purchases of toys.
There is an ongoing trend towards owning cats and smaller breeds of dog, especially amongst millennials and gen Z. These consumers are also more inclined to humanise and spoil their pets, following the “pet parent” trend, which has also led to an increase in sales of pet accessories such as pet clothing, for example.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.See All of Our Definitions
This report originates from Passport, our Pet Products research and analysis database.
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