Pet healthcare is expected to stay top of mind for pet owners over the forecast period, despite the challenging economic environment. Therefore, local consumers are expected to seek products that offer dual functionality, and thus provide specific value for money.
Given the greater focus on weight management of pets and the mindset of preventive health, toys that increase physical activity and pique curiosity of pets are expected to gain in popularity over the forecast period. Other common ailments in dogs and cats such as joint stiffness, arthritis or other musculoskeletal disorders that are worsened by sedentary lifestyles are also expected to drive toy purchases.
There is an ongoing trend towards owning cats and smaller dog breeds, especially by millennials and Generation Z consumers. This consumer bracket is more inclined to humanise and spoil their pets, following the pet parent trend, which has also led to an increase in pet accessories (such as pet clothing, for example).
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Understand the latest market trends and future growth opportunities for the Pet Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pet Products
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.
See All of Our DefinitionsThis report originates from Passport, our Pet Products research and analysis database.
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