Pet Products in South Africa

PROSPECTS

Demand for cat litter continues to grow as people move towards cluster housing

Cat owners living in apartments rely on cat litter for their cat’s hygienic needs. Because the cat litter boxes are in the apartments, there is an increasing demand for odour control built into the cat litter.

Pet healthcare products and dietary supplements show stagnating value growth rates

Pet healthcare products and dietary supplements showed stagnating current value growth rates. Consumers were once again under pressure due to the economic climate in South Africa.

Other pet products growing in value as humanisation trend spreads in South Africa

Young people are focussed on succeeding in their careers and delaying starting a family. However, they are increasingly adopting smaller animals such as small breed dogs and cats.

COMPETITIVE LANDSCAPE

Marltons Pets & Products the clear leader in cat litter

Marltons Pets & products continued to lead in cat litter, followed by Martin & Martin and private label offerings. Marltons launched eco pet litter that is 100% natural and biodegradable during the review period.

Martin & Martin leads in pet healthcare

Martin & Martin continued to lead in pet healthcare thanks to its extensive range of anti-parasitic products. These products are available through main retailers such as Pick ‘n’ Pay, Checkers, Spar etc, which make them convenient to buy if a pet needs one of these products.

Accessories dominate other pet products as humanisation trend continues

Accessories dominated in other pet products. Pets have become consumer’s “furry children” and, as they humanise them, they are treating them as they would their own children.

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