Executive Summary

Jun 2019
PROSPECTS
Demand for cat litter continues to grow as people move towards cluster housing

Cat owners living in apartments rely on cat litter for their cat’s hygienic needs. Because the cat litter boxes are in the apartments, there is an increasing demand for odour control built into the cat litter.

Pet healthcare products and dietary supplements show stagnating value growth rates

Pet healthcare products and dietary supplements showed stagnating current value growth rates. Consumers were once again under pressure due to the economic climate in South Africa.

Other pet products growing in value as humanisation trend spreads in South Africa

Young people are focussed on succeeding in their careers and delaying starting a family. However, they are increasingly adopting smaller animals such as small breed dogs and cats.

COMPETITIVE LANDSCAPE
Marltons Pets & Products the clear leader in cat litter

Marltons Pets & products continued to lead in cat litter, followed by Martin & Martin and private label offerings. Marltons launched eco pet litter that is 100% natural and biodegradable during the review period.

Martin & Martin leads in pet healthcare

Martin & Martin continued to lead in pet healthcare thanks to its extensive range of anti-parasitic products. These products are available through main retailers such as Pick ‘n’ Pay, Checkers, Spar etc, which make them convenient to buy if a pet needs one of these products.

Accessories dominate other pet products as humanisation trend continues

Accessories dominated in other pet products. Pets have become consumer’s “furry children” and, as they humanise them, they are treating them as they would their own children.

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Pet Products in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in South Africa?
  • What are the major brands in South Africa?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in South Africa - Category analysis

HEADLINES

PROSPECTS

Demand for cat litter continues to grow as people move towards cluster housing
Pet healthcare products and dietary supplements show stagnating value growth rates
Other pet products growing in value as humanisation trend spreads in South Africa

COMPETITIVE LANDSCAPE

Marltons Pets & Products the clear leader in cat litter
Martin & Martin leads in pet healthcare
Accessories dominate other pet products as humanisation trend continues

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Pet care registers steady value growth while volume remains flat
Pet humanisation and premiumisation drive brand innovation despite tough economic conditions
RCL Foods leads the pet care market in 2018
Supermarkets channel leads pet food distribution
Low pet care volume growth expected over the forecast period

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources