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Country Report

Pet Products in

Pet Products in Australia

17 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Pet dietary supplements and pet healthcare grow in popularity

As was the case in previous years, the increasing trend of pet humanisation meant that pet products such as pet dietary supplements and pet healthcare products became more prevalent, especially among owners of cats and dogs. Owners of cats and dogs often regard their pets as family members and are therefore inclined to spend significantly more on premium quality goods.

Focus on health and wellness drives growth

Pet dietary supplements is also expected to experience stable growth over the forecast period, for similar reasons, particularly the fact that cat and dog owners nowadays focus on health and wellness of their pets. Pet dietary supplements category was not yet mature, and therefore has more scope for growth as illustrated by its growth.

Cat litter maintains growth

Cat litter is expected to record a modest value CAGR at constant 2018 prices, which is a slight decrease compared to the review period. Two different types of cat litter are expected to drive value growth over the forecast period.

COMPETITIVE LANDSCAPE

Pet products remains fragmented

Pet products remained a highly fragmented and diverse category, with no single player holding anything like the majority of value share.

Merial Australia remains leader in pet healthcare

Within pet healthcare, Merial Australia maintained its lead with more than one third of the value share in 2017. Merial is now part of Boehringer Ingelheim and benefits from its parent company’s international reach and reputation.

Breeders Choice is the most popular cat litter brand

FibreCycle Pty Ltd’s Breeders Choice brand remained the leader within cat litter in 2017. The main selling point of the Breeders Choice brand remains the fact that it is marketed as a premium cat litter made from recycled paper.

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Samples

Pet Products Market Sample Report Pet Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Products in Australia?
What are the major brands in Australia?
What are the key product launches?
How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Products in Australia - Category analysis

HEADLINES

PROSPECTS

Pet dietary supplements and pet healthcare grow in popularity

Focus on health and wellness drives growth

Cat litter maintains growth

COMPETITIVE LANDSCAPE

Pet products remains fragmented

Merial Australia remains leader in pet healthcare

Breeders Choice is the most popular cat litter brand

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2013-2018
Table 2 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 3 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 4 Sales of Other Pet Products by Type: % Value 2013-2018
Table 5 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 6 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

Pet Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Pet food continues to post value growth despite volume sales decline

Health and wellness trends continue to impact Australia’s pet food industry

Pet food in Australia remains highly consolidated

Internet retailing is the fastest growing channel in 2018

Premiumisation will continue to impact growth

MARKET INDICATORS

Table 7 Pet Populations 2013-2018

MARKET DATA

Table 8 Sales of Pet Food by Category: Volume 2013-2018
Table 9 Sales of Pet Care by Category: Value 2013-2018
Table 10 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 11 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Pet Food: % Value 2013-2017
Table 13 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 14 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 15 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 16 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 17 Distribution of Pet Care by Format: % Value 2013-2018
Table 18 Distribution of Pet Care by Format and Category: % Value 2018
Table 19 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 20 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 21 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 22 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 23 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Pet Products in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Pet dietary supplements and pet healthcare grow in popularity

Focus on health and wellness drives growth

Cat litter maintains growth

COMPETITIVE LANDSCAPE

Pet products remains fragmented

Merial Australia remains leader in pet healthcare

Breeders Choice is the most popular cat litter brand

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Pet Products in Australia - Category analysis

HEADLINES

PROSPECTS

Pet dietary supplements and pet healthcare grow in popularity

Focus on health and wellness drives growth

Cat litter maintains growth

COMPETITIVE LANDSCAPE

Pet products remains fragmented

Merial Australia remains leader in pet healthcare

Breeders Choice is the most popular cat litter brand

CATEGORY DATA

Pet Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Pet food continues to post value growth despite volume sales decline

Health and wellness trends continue to impact Australia’s pet food industry

Pet food in Australia remains highly consolidated

Internet retailing is the fastest growing channel in 2018

Premiumisation will continue to impact growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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