The rise in the popularity of e-commerce as a distribution channel, especially for pet products such as toys, supplements and other pet products, is expected to grow further in the forecast period. E-commerce allows consumers to browse through more options than in stores, while being able to compare prices and shop from the convenience and comfort of their homes.
Apart from food and supplements, pet parents are looking for customised and tailored solutions to uplift and elevate the nutrition, health and wellbeing of their pets. Nestlé Purina PetCare Australia launched Chekr, a smart bowl for dogs which is accompanied by an app that allows pet parents to have a deeper insight into their pet’s nutritional needs.
Pet healthcare, including pet dietary supplements, is expected to perform strongly moving into the forecast period, as pet parents are becoming increasingly conscious of ensuring their pets receive the necessary nutrients for achieving better health and wellbeing for an elevated quality of life. With the pet humanisation trend strengthening every year, pet parents In New Zealand are expected to spend more on functional supplements aimed at tackling particular health issues or giving additional support to their daily diet to improve their pet’s health.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.See All of Our Definitions
This report originates from Passport, our Pet Products research and analysis database.
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