Executive Summary

Jun 2019
PROSPECTS
Increase in in-house pets boosts pet products

The character of modern Japanese homes and lifestyles is leading to the increasing prevalence of in-house pets, which is, in turn, driving demand for pet products such as cat litter and toilet sheets. Furthermore, the general rise in consumer hygiene-consciousness is expanding the range of demand to include products such as body towel sheets and nappies.

Demand for higher-value pet products

The pet humanisation trend is boosting the amount of money spent on pets across categories. Pet products that place an emphasis on design, such as products like cages and gates that match room interiors, are performing well in the Japanese market.

Increasing interest in pet fashion

Social networking sites such as Instagram are playing an increasingly central role in consumers’ lives, with posting pictures of pets becoming increasingly popular. As a result, pet owners have displayed a growing interest in fashion for their pets, with demand for pet clothes rising towards the end of the review period.

COMPETITIVE LANDSCAPE
Unicharm targets in-house pets

With an increasing cat population and a growing prevalence of in-house pets, manufacturers are targeting areas such as cat litter. In May 2018, Unicharm, launched a new cat toilet, Deo Toilet Kaiteki Wide, which has a broader area than other similar products, as well as a taller wall to prevent urine from splattering onto the floor.

New product targets demand for natural products

DCM HD’s new cat sand, launched under the PB brand, targets Japanese consumers’ concern with hygiene and smells, as well as their growing environmental-awareness. Made from okara (soy pulp left over from the production of tofu and soy milk), the sand is in line with the broader demand for natural products and does not contain chemicals considered to be harmful to human health or the environment, allowing it to be returned to the soil after use.

Embracing the IoT

While Japanese consumers have been relatively slow to embrace connectivity and the Internet of Things, smart products are gradually gaining attention. With consumer lifestyles becoming increasingly busy and a rise in the number of single-person households, there is a growing demand for products that can both keep pets entertained and maintain pet owners’ contact with their animals.

Ageing pet care products a potential area for product development

Due to the decline in new ownership of pets, and the fact that consumers are focussed on maintaining the health of their pets through higher quality food, pets are expected to continue ageing over the forecast period. This will lead to potential growth in pet products specialised for senior pets.

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Pet Products in Japan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Japan?
  • What are the major brands in Japan?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Japan - Category analysis

HEADLINES

PROSPECTS

Increase in in-house pets boosts pet products
Demand for higher-value pet products
Increasing interest in pet fashion

COMPETITIVE LANDSCAPE

Unicharm targets in-house pets
New product targets demand for natural products
Embracing the IoT
Ageing pet care products a potential area for product development

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Demographic and social factors leading to shift in pet population
Adding value through segmentation
Unicharm well-placed
Shifting distribution landscape
Cat food set to drive growth

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources