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Country Report

Pet Products in

Pet Products in Romania

17 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Performance reflects increased concern for pets’ wellbeing

The dynamics of pet products in 2017 was the result of the increased attention paid by owners to the wellbeing of their pets. After a period when basic products like collars, muzzles, aquaria, cages and flea/tick treatments prevailed, 2016-2017 witnessed increased product sophistication for health and wellbeing, including silicate cat litter, sophisticated toys, pet healthcare products and dietary supplements.

Cat litter records the fastest growth

The best performance in 2017 and over the review period for cat litter was the result of the trend of adopting alley cats by people living in blocks of flats. At a selling price covering all price bands, cat litter is accessible to cat owners of all incomes.

Other pet products lead

Other pet products accounted for the most value sales in 2017 as a result of their wide diversity, focused mainly on comfort and entertainment. Accessories and toys for dogs and cats were the most popular because of the interest shown by owners in the wellbeing of their pets.

COMPETITIVE LANDSCAPE

Profipet Com SRL leads

Profipet Com SRL owed its top position in 2017 to excellent distribution and a wide range of products, imported or manufactured locally in the company’s facility. Its locally-produced brands Dog Toys and Cat Toys were the leading domestic brands, enjoying a good variety, shelf visibility and consumer recognition.

Imports dominate the landscape

Imports dominated pet products in 2017. As demand is exceeded by the offer, the main strategies of the players were concentrated on distribution, with a focus on lower-priced imports.

Private label is on the move

The focus of private label was mainly in cat litter, toys and accessories. As demand was focused on value for money and the majority of pet products were looking to meet this need, private label did not show a significant presence in pet products.

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Samples

Pet Products Market Sample Report Pet Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Products in Romania?
What are the major brands in Romania?
What are the key product launches?
How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Products in Romania - Category analysis

HEADLINES

PROSPECTS

Performance reflects increased concern for pets’ wellbeing

Cat litter records the fastest growth

Other pet products lead

COMPETITIVE LANDSCAPE

Profipet Com SRL leads

Imports dominate the landscape

Private label is on the move

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2013-2018
Table 2 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 3 Sales of Pet Healthcare by Type: % Value 2013-2018
Table 4 Sales of Other Pet Products by Type: % Value 2013-2018
Table 5 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 6 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023

Pet Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Strong economic growth benefits pet care in 2018

The increase in the average income influences the attitude towards pets

International companies maintain their lead in pet care

Modern grocery retailers lead sales

Pet care is set to grow over the forecast period

MARKET INDICATORS

Table 7 Pet Populations 2013-2018

MARKET DATA

Table 8 Sales of Pet Food by Category: Volume 2013-2018
Table 9 Sales of Pet Care by Category: Value 2013-2018
Table 10 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 11 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Pet Food: % Value 2013-2017
Table 13 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 14 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 15 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 16 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 17 Distribution of Pet Care by Format: % Value 2013-2018
Table 18 Distribution of Pet Care by Format and Category: % Value 2018
Table 19 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 20 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 21 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 22 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 23 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Pet Products in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

Performance reflects increased concern for pets’ wellbeing

Cat litter records the fastest growth

Other pet products lead

COMPETITIVE LANDSCAPE

Profipet Com SRL leads

Imports dominate the landscape

Private label is on the move

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Pet Products in Romania - Category analysis

HEADLINES

PROSPECTS

Performance reflects increased concern for pets’ wellbeing

Cat litter records the fastest growth

Other pet products lead

COMPETITIVE LANDSCAPE

Profipet Com SRL leads

Imports dominate the landscape

Private label is on the move

CATEGORY DATA

Pet Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Strong economic growth benefits pet care in 2018

The increase in the average income influences the attitude towards pets

International companies maintain their lead in pet care

Modern grocery retailers lead sales

Pet care is set to grow over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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