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Learn more17 pages, May 2018
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The dynamics of pet products in 2017 was the result of the increased attention paid by owners to the wellbeing of their pets. After a period when basic products like collars, muzzles, aquaria, cages and flea/tick treatments prevailed, 2016-2017 witnessed increased product sophistication for health and wellbeing, including silicate cat litter, sophisticated toys, pet healthcare products and dietary supplements.
The best performance in 2017 and over the review period for cat litter was the result of the trend of adopting alley cats by people living in blocks of flats. At a selling price covering all price bands, cat litter is accessible to cat owners of all incomes.
Other pet products accounted for the most value sales in 2017 as a result of their wide diversity, focused mainly on comfort and entertainment. Accessories and toys for dogs and cats were the most popular because of the interest shown by owners in the wellbeing of their pets.
Profipet Com SRL owed its top position in 2017 to excellent distribution and a wide range of products, imported or manufactured locally in the company’s facility. Its locally-produced brands Dog Toys and Cat Toys were the leading domestic brands, enjoying a good variety, shelf visibility and consumer recognition.
Imports dominated pet products in 2017. As demand is exceeded by the offer, the main strategies of the players were concentrated on distribution, with a focus on lower-priced imports.
The focus of private label was mainly in cat litter, toys and accessories. As demand was focused on value for money and the majority of pet products were looking to meet this need, private label did not show a significant presence in pet products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Pet Products industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Pet Products in Romania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Pet Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.