Executive Summary

Jun 2019
PROSPECTS
Value-added products proliferate with consumer demand increasingly sophisticated

Growth of pet products is being driven by owners paying increased attention to the wellbeing of their pets. While basic products such as collars, muzzles, aquaria, cages and flea/tick treatments are still prevailing, there is increasing product sophistication with a focus on health and wellbeing.

Cat litter benefits from growing number of urban indoor-living cats

The best performance in both 2019 and over the review period was for cat litter, due to a growing number of indoor-living cats in urban areas. Notably, there is growing interest in adopting stray cats among those living in apartments.

Other pet products appeal as owners prioritise pets’ comfort and entertainment

Other pet products account for the largest share of value sales as a result of their diversity, with these products focused mainly on comfort and entertainment. Accessories and toys for dogs and cats are the most popular and are benefiting from the growing interest shown by owners in the wellbeing of their pets.

COMPETITIVE LANDSCAPE
Domestic player Profipet prevails with wide range and strong distribution reach

Profipet Com SRL owes its top position in 2018 to its extensive distribution reach and wide range of products, with these imported or manufactured locally in the company’s facility. The company’s locally-produced brands Dog Toys and Cat Toys are the leading domestic brands, enjoying a good variety, shelf visibility and consumer recognition.

Leaders push for presence in modern grocery retailers, while smaller players bank on internet retailing

As consumer demand continues to be exceeded by the offer of products available, the main strategies of the leading players are concentrated on distribution via modern grocery retailers. A presence in supermarkets and hypermarkets not only improves consumer access but is also helping to broaden awareness of the range available and thus boosting consumer interest.

Modern grocery retailers expand nascent private label

Private label is mainly present in cat litter, toys and accessories. As demand is focused on value for money and the majority of branded pet products seek to meet this need, private label did not gain a significant presence in pet products over the review period.

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Pet Products in Romania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Romania?
  • What are the major brands in Romania?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Romania - Category analysis

HEADLINES

PROSPECTS

Value-added products proliferate with consumer demand increasingly sophisticated
Cat litter benefits from growing number of urban indoor-living cats
Other pet products appeal as owners prioritise pets’ comfort and entertainment

COMPETITIVE LANDSCAPE

Domestic player Profipet prevails with wide range and strong distribution reach
Leaders push for presence in modern grocery retailers, while smaller players bank on internet retailing
Modern grocery retailers expand nascent private label

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Rising incomes result in increasingly indulgent pet owners
Urban-rural divide persists in attitudes towards pets
Nestlé, Mars and Royal Canin joust for the top
Modern grocery retailers continue to expand outlet volume and product range
Economic growth will support spending and encourage focus on pet wellbeing

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources