Pet products is expected to see ongoing strong value growth in the forecast period, partially due to the high inflation seen in 2022 and partially due to the recovery of consumer confidence and incomes in the coming years. Pet owners have already undergone a change in perception towards pets, increasingly viewing them as companions thanks to spending more time with them during the lockdown periods of the pandemic.
The new attitude to pets will materialise in an increasing focus towards training and bonding with pets, leading to growing penetration of interactive toys and tools, especially for dogs and cats, to keep them in good physical and mental condition. Alongside premium products, economy brands will continue to be successful, with sales increasing in line with the expansion of modern retailing.
Pet healthcare will remain the biggest category in pet products in terms of value sales and is projected to be fastest growing category over the forecast period. The reason for this is the increasing attention paid by Romanians to the health and wellbeing of their pets.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.See All of Our Definitions
This report originates from Passport, our Pet Products research and analysis database.
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