Pet Products in the Czech Republic

PROSPECTS

Focus on health benefits pet healthcare and dietary supplements

Pet healthcare and pet dietary supplements continue to benefit from the pet humanisation trend. With owners paying more attention to the health and wellbeing of their pets and looking to prolong and optimise pets’ lives, sales of these products are rising steadily.

Premiumisation drives growth in pet products

There was a further shift to premium variants in pet products towards the end of the review period, with the trend supported by the continued positive performance of the Czech Republic’s economy. As is the case elsewhere in pet care, consumers are trading up to high-end products thanks to rising disposable income levels, facilitating increased interest in buying the best for their pets.

Rising numbers of indoor-only cats boost sales in cat litter

Cat litter saw by far the highest growth in pet products over 2019-2020, continuing a year-on-year increase sustained throughout the review period. The trend reflects rising numbers of cat owners and reduced outdoor space among the Czech Republic’s urban dwellers.

COMPETITIVE LANDSCAPE

Trixie maintains its lead thanks to innovative product developments

Trixie CZ stayed ahead in 2019, despite a slight loss of value share and only slow growth. Its Trixie brand is present in both pet dietary supplements and other pet products, and the company frequently surprises consumer with novel and attention-grabbing product launches.

Canvit strengthens relationships with vets, as Beaphar benefits from Placek’s distribution network

Although still a niche player, Canvit sro continued to grow and gain value share in 2019, leading pet dietary supplements with its Canvit brand. The brand benefited from extending its presence in e-commerce, and from effective promotional strategies and increasing support from vets.

Private label cat litter gains ground as players expand lines of higher-quality products

Between them, private label lines of cat litter accounted for the highest proportion of value share in 2019, having continued to gain share throughout the review period steadily. Manufacturers are investing in better-quality cat litter to attract a growing number of cat owners seeking lower prices than are offered by branded products.

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