Executive Summary

Jun 2019
PROSPECTS
Health in focus, benefiting pet healthcare and dietary supplements

Pet healthcare and pet dietary supplements are benefiting strongly from the pet humanisation trend. With owners taking more care in regard to the health and wellbeing of their pets and looking to prolong and optimise pets’ lives, sales of these products are rising steadily.

Vets and marketing alike encourage premiumisation

There was a further shift to premium variants in pet products towards the end of the review period, with this linked to the continued good performance of the economy. As in other categories of pet care, consumers are trading up to high-end products due to rising disposable income levels, with owners seeking to take greater care of their pets and indulge them more.

Cat litter benefits from growing number of urban indoor-living cats

Cat litter performed the best in pet products over 2018-2019. Its strong growth rate, which increased year-on-year over the review period, reflected a rise in cat ownership and the fact that urban dwellers may not have outside space for their cats.

COMPETITIVE LANDSCAPE
Trixie offers eye-catching innovation

Trixie CZ kept its leading position in 2018 due to its wide and well-known product range and its presence in every category of pet products except for cat litter. The company frequently surprises pet owners with novel and attention-catching product launches, such as Trixie Rest & Relaxation Tablets in pet dietary supplements, with these containing magnesium, lavender and L-tryptophan and offering a soothing effect while relaxing muscles.

Links with vets and retailers facilitate sales growth

Although still a niche player, Canvit sro experienced strong gains in value sales and share during 2018, benefiting from the fact that it was successful in penetrating more deeply the internet retailing channel. Its pet dietary supplements also gained a wider consumer base thanks to effective promotion and widening support from vets.

Private label cat litter has a bright future as quality and range improve

Private label is continuing to gain value share in cat litter. Retailers are launching better-quality cat litter and thus attracting a growing number of cat owners, who appreciate the lower price of private label compared with that of branded cat litter.

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Pet Products in the Czech Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Czech Republic?
  • What are the major brands in Czech Republic?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Health in focus, benefiting pet healthcare and dietary supplements
Vets and marketing alike encourage premiumisation
Cat litter benefits from growing number of urban indoor-living cats

COMPETITIVE LANDSCAPE

Trixie offers eye-catching innovation
Links with vets and retailers facilitate sales growth
Private label cat litter has a bright future as quality and range improve

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Busy and nutrition-focused owners trade up to prepared food
Premiumisation increasingly sophisticated, reflecting human cuisine while offering biologically appropriate recipes for pets
Competition strengthens as leaders and niche players alike bank on premiumisation
Store-based players aim for omnichannel success as internet retailing woos consumers
Pampering and premiumisation ahead

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources