All categories are expected to see faster retail value (constant 2022 prices) growth in the forecast period, compared to 2022. The robust pet humanisation trend is predicted to continue to encourage owners to purchase products that enhance the quality of life and wellbeing for their pets.
Cat litter is predicted to continue to perform well in the forecast period, with innovation to the fore. Much attention has already been paid to more natural and sustainable products.
“Other” pet products is also projected to see positive retail value (constant 2022 prices) growth through the forecast period. The increase in the animal population and the greater attention paid to pet care is anticipated to foster development and growth in the offer and sales of “other” pet products.
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Understand the latest market trends and future growth opportunities for the Pet Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.See All of Our Definitions
This report originates from Passport, our Pet Products research and analysis database.
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