It is expected that cat litter will remain one of the most dynamic categories within pet products over the forecast period. This growth is likely to be driven by a continuous search for new and more sustainable materials and an increase in the number of cats in homes.
It is expected that during the forecast period there will be an increase in the sale of pet clothing for dogs. These products will no longer be purchased solely to meet the practical needs of the animal (which in any case vary according to breed and hair length) but also to follow the latest fashions, with this receiving growing interest from pet owners.
Pet hygiene will likely remain a key focus with cleanliness seen as important in contributing to pet wellbeing. The humanisation of pets will likely also lead consumers to prefer natural cleaning and hygiene pet products that cannot cause side effects to their pets.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Pet Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pet Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.See All of Our Definitions
This report originates from Passport, our Pet Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!