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Country Report

Pet Products in

Pet Products in Italy

May 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Technology offers opportunities to monitor pet movements and health

“Other” pet products is seeing positive current value growth in 2020, with an acceleration expected over the forecast period. Consumers can choose from an ever wider range of products, from hygiene pants for dogs in season to carriers, bedding, toys and clothes.

Consumers look to more natural and safer products to repel pests from pets

Pet healthcare remained the largest category in pet products in 2020. Moreover, it is expected to follow healthy current value increase at the end of the review period with the fastest CAGR over the forecast period.

Key trends in human categories permeate and add dynamism to pet products

Cat litter is seeing the highest current value growth in 2020, with further strong increases anticipated over the forecast period. The category is benefiting from the transposition of key trends visible in human categories.

COMPETITIVE LANDSCAPE

Merial and Bayer lead due to their strength in the largest category pet healthcare

Merial Italia remained the leading player in pet products in value share terms in 2019, due to its strength in the largest category, pet healthcare. The company manufactures and markets treatments for animals, including pharmaceutical products and vaccines for livestock and pets.

New product launches reflect move to natural and safer cat litter

As the move towards healthier and safer products adds dynamism to cat litter, there is significant new product development, not least from emerging players in the category. Locally-sourced and 100% Italian are becoming watchwords of development in cat litter.

Royal Canin makes a splash in pet products with innovative, health-focused cat litter

An established player in pet food, Royal Canin entered pet products in Italy in 2019, with the launch of Hematuria Detection cat litter. The novelty features innovative Blücare technology, which is claimed to provide a non-invasive method of detecting blood in cats’ urine (the litter simply changes colour).

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Samples

Pet Products Market Sample Report Pet Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Pet Products in Italy?
What are the major brands in Italy?
What are the key product launches?
How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Pet Products in Italy - Category analysis

HEADLINES

PROSPECTS

Technology offers opportunities to monitor pet movements and health

Consumers look to more natural and safer products to repel pests from pets

Key trends in human categories permeate and add dynamism to pet products

COMPETITIVE LANDSCAPE

Merial and Bayer lead due to their strength in the largest category pet healthcare

New product launches reflect move to natural and safer cat litter

Royal Canin makes a splash in pet products with innovative, health-focused cat litter

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2015-2020
Table 2 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 3 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 4 Sales of Other Pet Products by Type: % Value 2015-2020
Table 5 NBO Company Shares of Pet Products: % Value 2015-2019
Table 6 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 7 Distribution of Pet Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025

Pet Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Value sales benefit from rising demand for premium pet food and products

Human food trends permeate as awareness of pet wellbeing develops

Leaders benefit from heavy investments while services offer new opportunities

Specialist retailers develop omnichannel and diversification tools to maintain an edge

Faster value growth expected as pet humanisation and premium trends accelerate

MARKET INDICATORS

Table 10 Pet Populations 2015-2020

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2015-2020
Table 12 Sales of Pet Care by Category: Value 2015-2020
Table 13 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 14 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 15 NBO Company Shares of Pet Food: % Value 2015-2019
Table 16 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 20 Distribution of Pet Care by Format: % Value 2015-2020
Table 21 Distribution of Pet Care by Format and Category: % Value 2020
Table 22 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 24 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 25 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Pet Products in Italy

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Executive Summary

New Report Guarantee

PROSPECTS

Technology offers opportunities to monitor pet movements and health

Consumers look to more natural and safer products to repel pests from pets

Key trends in human categories permeate and add dynamism to pet products

COMPETITIVE LANDSCAPE

Merial and Bayer lead due to their strength in the largest category pet healthcare

New product launches reflect move to natural and safer cat litter

Royal Canin makes a splash in pet products with innovative, health-focused cat litter

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Pet Products in Italy - Category analysis

HEADLINES

PROSPECTS

Technology offers opportunities to monitor pet movements and health

Consumers look to more natural and safer products to repel pests from pets

Key trends in human categories permeate and add dynamism to pet products

COMPETITIVE LANDSCAPE

Merial and Bayer lead due to their strength in the largest category pet healthcare

New product launches reflect move to natural and safer cat litter

Royal Canin makes a splash in pet products with innovative, health-focused cat litter

CATEGORY DATA

Pet Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Value sales benefit from rising demand for premium pet food and products

Human food trends permeate as awareness of pet wellbeing develops

Leaders benefit from heavy investments while services offer new opportunities

Specialist retailers develop omnichannel and diversification tools to maintain an edge

Faster value growth expected as pet humanisation and premium trends accelerate

MARKET INDICATORS

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

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