Executive Summary

Jun 2019
PROSPECTS
Rising popularity of cats spurring demand

The purchase or adoption, and desire to care properly for a pet are gaining traction in Colombian households. This is supported by changing family structures as the rate of divorce rises and there are more childless couples and singles.

Wider range of pet products and services as pets gain prominence in households

Pets have become more important in the lives of many Colombians with this trend reflected in the variety of services and products that are offered. For instance, there has been a rise in pet cremation services, pet insurance and specialist veterinary clinics.

Animal husbandry important in smaller apartments as pet owners avoid flea infestations

Urbanisation has resulted in smaller living spaces with pets living in closer proximity to their owners. This makes animal husbandry more important such as the treatment of ticks and flees, which has led to an increase in associated products.

COMPETITIVE LANDSCAPE
Cat litter remains highly fragmented

Cat litter is a highly fragmented category in Colombia with no company able to firmly put its stamp on it. However, growth is expected over the forecast period with industry players set to continue advertising the advantages of using cat litter in terms of hygiene and convenience.

Industry players leverage on the humanisation trend

In their marketing campaigns, industry players focus on encouraging loving and responsible pet ownership encouraging the view that pets are a member of the family which means they deserve the best pet products and services available. This is a clear appeal to the humanisation trend that is being seen in many countries across the globe, including Colombia.

Small start-ups specialise in unique pet services

The category has become increasingly competitive across all the channels these products are sold in terms of unit prices, product quality and added value. Industry players are becoming increasingly inventive with small micro-enterprises offering services such as pet birthday parties providing pet food, decorations, cards, surprises and photographs.

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Pet Products in Colombia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Colombia?
  • What are the major brands in Colombia?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Colombia - Category analysis

HEADLINES

PROSPECTS

Rising popularity of cats spurring demand
Wider range of pet products and services as pets gain prominence in households
Animal husbandry important in smaller apartments as pet owners avoid flea infestations

COMPETITIVE LANDSCAPE

Cat litter remains highly fragmented
Industry players leverage on the humanisation trend
Small start-ups specialise in unique pet services

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Growth in cat and small dog population presents opportunities
Macroeconomic uncertainty plays into the hands of discounters
Wider offer boosts competition
Good growth potential as the market develops

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources