Executive Summary

Jun 2019
PROSPECTS
Focus on pet welfare encourages greater spending on proactive pet healthcare and dietary supplements

Owners’ focus on pet wellbeing is increasingly expanding its influence beyond food, with many increasingly keen to ensure that their pets have the happiest and healthiest lives possible.

Stylish pet furniture attracts attention while innovation continues across pet products

The pet humanisation trend and rising disposable incomes are encouraging pet owners to become more adventurous when buying pet products, with this in turn encouraging innovation from players within this area. Furniture for pets notably began to emerge towards the end of the review period, not only offering comfort for pets but also offering stylish and modern designs and thus appealing as an element of home décor.

Pet services flourish as spending and range grows, mirroring trends in pet accessories

The range of products and services for pets is widening, supported by the growing preference for smaller animals, such as cats, small and medium dogs and small mammals. These smaller pets tend to see stronger spending on pet products, partly due to being viewed as cherished companions but also due to lower maintenance costs in comparison to larger pets in terms of food consumption.

COMPETITIVE LANDSCAPE
Química Farmacéutica Bayer benefits from targeting veterinary clinics while Bob Martin continues to innovate

Química Farmacéutica Bayer continued to lead a fragmented competitive environment in 2018. The company led the fast-growing pet healthcare and pet dietary supplements categories, which benefited from rising health awareness and disposable income levels among owners, in addition to an increasingly proactive approach to maintaining pet health.

Private label retains investment opportunities despite shift to brands

Within pet products, private label is most visible in cat litter and “other” pet products. Improving economic conditions, including higher disposable incomes, saw a shift to brands towards the end of the review period.

Myriad of launches in response to diversifying demand for specialised products

The pet humanisation trend is resulting in widening demand for more specialised and lifestyle products, benefiting a wide range of areas including clothing, toys, accessories, pet healthcare, pet dietary supplements and beauty products such as shampoos. Consumers are increasingly interested in design-focused pet accessories, specialised healthcare and dietary supplements and value-added products in general, with this encouraging the launch of a widening range of options and new entrants.

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Pet Products in Spain

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Spain?
  • What are the major brands in Spain?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Spain - Category analysis

HEADLINES

PROSPECTS

Focus on pet welfare encourages greater spending on proactive pet healthcare and dietary supplements
Stylish pet furniture attracts attention while innovation continues across pet products
Pet services flourish as spending and range grows, mirroring trends in pet accessories

COMPETITIVE LANDSCAPE

Química Farmacéutica Bayer benefits from targeting veterinary clinics while Bob Martin continues to innovate
Private label retains investment opportunities despite shift to brands
Myriad of launches in response to diversifying demand for specialised products

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Improving economic situation encourages trading up and indulgence
Owners increasingly see pets as family members and spend more in search of optimum nutrition
Move towards branded options encouraged by quality focus
Internet retailing and grocery retailers constrain pet shops but pet superstores appeal with wide ranges and value-added services
Shift to smaller pets and rising incomes encourage investment in targeted nutrition, pet products and services

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources