Pet Products in Spain

PROSPECTS

Current consumer trends boost pet products sales

Traditionally, taking vitamins was not popular in Spain. Health professionals often favoured the right nutrition to provide the body with what it needs.

Innovation provides added value

Consumers seek high quality products to give their pets the same comfortable life they give to family members. Better macroeconomic indicators are expected to result in steady GDP growth and falling unemployment, which are set to continue over the coming years, making consumers more willing to spend extra money and indulge on pet products that provide extra value.

More mammals means more sales

The overall pet population is likely to remain fairly stable over the forecast period. However, the numbers of small and medium dogs, cats and small mammals kept as pets are expected to grow, thus driving sales growth of pet products.

COMPETITIVE LANDSCAPE

Leading players stick to their guns

Química Farmacéutica Bayer SA maintained the leading position of the category’s value sales. This company operates in pet healthcare and pet dietary supplements where it leads sales.

Private label positioning is set to change

In Spain private label is mostly active in cat litter. In 2017 private label lost slight ground in overall value sales.

New companies are likely to enter

The fact that Spaniards increasingly perceive their pets as family members is set to result in the arrival of new pet companies that satisfy the increasing demand for products specifically designed for them. Those dedicated to pet clothing, pet toys as well as pet beauty products such as shampoo will have special importance.

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