Consumers in Saudi Arabia are becoming more conscious of the environment on a global level, but at local level too, with greater consideration given to the pleasantness of living conditions for themselves and their pets. This has translated into demand for new types of cat litter, such as Biokat’s Organic Cat Litter which entered the market in 2018.
Products for cats are having the biggest influence on sales of pet products in Saudi Arabia, with the cat population increasing. Social media sites such as Instagram have also influenced sales of pet products with owners trying to make their pets look their best for photos and ‘likes’.
Owners increasingly treat their pets as small children and family members, rather than simple as animals. Studies have stated that pet ownership is capable of reducing stress and the blood pressure of humans and helping them to ward off or alleviate depression or bad moods.
Leveraging on its highly-recognised name in Saudi Arabia and strong consumer loyalty, Mars continues to attract consumers to its brands. The company leads pet products in Saudi Arabia thanks to its strength in cat litter.
H Von Gimborn GmbH witnessed one of the most dynamic growth rates in current value terms in 2018, benefiting from its growing offer of pet products. With the global pet humanisation trend the company has been working on introducing an innovative range of products to improve the health and happiness of pets.
Nestlé Saudi Arabia continued to win value share in pet products in 2018 thanks to the strength of its Purina Tidy Cats brand of cat litter. The brand offers a wide range of choice including products fragranced with Glade, fragrance-free odour control products, dust-free, clumping and non-clumping cat litter, and also a range which is lightweight to make it easier to transport.
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This industry report originates from Passport, our Pet Care market research database.