Pet Products in Saudi Arabia

PROSPECTS

Warm climate and close proximity living prompt demand for high-quality cat litter

Rising environmental awareness among consumers in Saudi Arabia is leading to higher consideration of the environment on both a global and local level. Saudi Arabian pet owners are increasingly concerned to provide pleasant and healthy living conditions for themselves and their pets, leading to a growing demand for new types of ecologically friendly cat litter.

Pet humanisation trend motivates purchases in pet products

Pet products saw continued growth in 2020, due to the increasing number of pets owned in Saudi Arabia. There is a marked shift towards premium products, as pet owners continue to humanise their pets and are ever more inclined to treat them as family members.

Owners buy into the growing range of dietary supplements

Pet dietary supplements saw continued strong growth in 2020 in current value terms with a rising number of products available to support and improve the health of pets. For example, H Von Gimborn GmbH’s Gimpet range includes products for cats which support eye and heart health, boost immunity and improve the skin and fur, as well as products explicitly targeted at breeding cats and developing kittens.

COMPETITIVE LANDSCAPE

Brand loyalty ensures leading position for Mars Inc

Leveraging on its highly recognised name in Saudi Arabia and enduring consumer loyalty, Mars continues to attract consumers to its brands. The company leads pet products in Saudi Arabia thanks to its strength in cat litter.

H Von Gimborn invests in new product development, reaching customers through a variety of channels

H Von Gimborn GmbH witnessed one of the most dynamic growth rates in current value terms in 2019, benefiting from its growing offer of pet products. In response to the global pet humanisation trend, the company continues to introduce an innovative range of products to improve the health and happiness of pets.

Nestlé benefits from wide offer of cat litter products

Nestlé Saudi Arabia LLC saw continued growth in pet products in 2019, thanks to the strength of its Tidy Cats brand of cat litter. The brand offers a wide range of choices, including products fragranced with Glade, fragrance-free odour control products, dust-free, clumping and non-clumping cat litter, as well as a line of products which are lightweight and thus easy to transport.

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