Executive Summary

Jun 2019
PROSPECTS
Warm climate and close proximity living give rise to good quality cat litter

Consumers in Saudi Arabia are becoming more conscious of the environment on a global level, but at local level too, with greater consideration given to the pleasantness of living conditions for themselves and their pets. This has translated into demand for new types of cat litter, such as Biokat’s Organic Cat Litter which entered the market in 2018.

Social media plays a part in the rise of pet products

Products for cats are having the biggest influence on sales of pet products in Saudi Arabia, with the cat population increasing. Social media sites such as Instagram have also influenced sales of pet products with owners trying to make their pets look their best for photos and ‘likes’.

Owners value their pets’ health and buy in to the growing range of dietary supplements

Owners increasingly treat their pets as small children and family members, rather than simple as animals. Studies have stated that pet ownership is capable of reducing stress and the blood pressure of humans and helping them to ward off or alleviate depression or bad moods.

COMPETITIVE LANDSCAPE
Brand loyalty ensures a solid customer base for Mars products

Leveraging on its highly-recognised name in Saudi Arabia and strong consumer loyalty, Mars continues to attract consumers to its brands. The company leads pet products in Saudi Arabia thanks to its strength in cat litter.

H Von Gimborn invests in new product development, reaching customers through a growing number of channels

H Von Gimborn GmbH witnessed one of the most dynamic growth rates in current value terms in 2018, benefiting from its growing offer of pet products. With the global pet humanisation trend the company has been working on introducing an innovative range of products to improve the health and happiness of pets.

Nestlé benefits from wide offer of cat litter products

Nestlé Saudi Arabia continued to win value share in pet products in 2018 thanks to the strength of its Purina Tidy Cats brand of cat litter. The brand offers a wide range of choice including products fragranced with Glade, fragrance-free odour control products, dust-free, clumping and non-clumping cat litter, and also a range which is lightweight to make it easier to transport.

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Pet Products in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Warm climate and close proximity living give rise to good quality cat litter
Social media plays a part in the rise of pet products
Owners value their pets’ health and buy in to the growing range of dietary supplements

COMPETITIVE LANDSCAPE

Brand loyalty ensures a solid customer base for Mars products
H Von Gimborn invests in new product development, reaching customers through a growing number of channels
Nestlé benefits from wide offer of cat litter products

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Pet ownership increases driving demand for pet care
Pet humanisation reaches Saudi Arabia
Rising cat ownership secures the positions of Nestlé and Royal Canin which both see healthy gains
Pet owners appreciate the convenience of buying pet food with their groceries
The future is bright for pet care as owners seek the best for their animals

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources