Pet Products in New Zealand

May 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Pet Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Pet Products industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Pet Products in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Pet Products in New Zealand?
  • Which are the leading brands in Pet Products in New Zealand?
  • How are products distributed in Pet Products in New Zealand?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Pet Products in New Zealand - Category analysis

KEY DATA FINDINGS

Humanisation trend boosts demand for pet fashion and accessories
Increased awareness of pet health supports demand for pet healthcare
Pet shops and superstores establish dominance as sales channel
Sustainable cat litter as pet parents look to reduce carbon footprint
Health and wellness for pets to grow in significance
E-commerce predicted to further penetrate pet products over forecast period
Table 1 Sales of Pet Products by Category: Value 2018-2023
Table 2 Sales of Pet Products by Category: % Value Growth 2018-2023
Table 3 Sales of Pet Healthcare by Type: % Value 2018-2023
Table 4 Sales of Other Pet Products by Type: % Value 2018-2023
Table 5 NBO Company Shares of Pet Products: % Value 2018-2022
Table 6 LBN Brand Shares of Pet Products: % Value 2019-2022
Table 7 Distribution of Pet Products by Format: % Value 2018-2023
Table 8 Forecast Sales of Pet Products by Category: Value 2023-2028
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028

Pet Care in New Zealand - Industry Overview

Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?
Table 10 Pet Populations 2018-2023
Table 11 Sales of Pet Food by Category: Volume 2018-2023
Table 12 Sales of Pet Care by Category: Value 2018-2023
Table 13 Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 14 Sales of Pet Care by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Pet Food: % Value 2018-2022
Table 16 LBN Brand Shares of Pet Food: % Value 2019-2022
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2018-2023
Table 20 Distribution of Pet Care by Format: % Value 2018-2023
Table 21 Distribution of Pet Care by Format and Category: % Value 2023
Table 22 Distribution of Dog and Cat Food by Format: % Value 2018-2023
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2023
Table 24 Forecast Sales of Pet Food by Category: Volume 2023-2028
Table 25 Forecast Sales of Pet Care by Category: Value 2023-2028
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Pet Products

  • Cat Litter
  • Pet Healthcare
  • Other Pet Products

Pet Products

This is the aggregation of cat litter, healthcare, dietary supplements and other pet products.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Pet Products research and analysis database.

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