Apart from changing the mode of purchase, technology has also changed the type of pet products sought by customers. The smartphone and internet connectivity have played a major role in enabling these changes.
Similar to the trend observed in human consumption, pet owners are also trying to minimise the impact that their pets leave onto the planet. Natural products have therefore been gaining immense popularity in a global effort towards sustainability.
The pet industry is greatly benefiting from the pet humanisation trend. With more pet owners treating their pets as family members, they are willing to spend more on the happiness and welfare of their pets.
As pet owners are increasingly more concerned with pampering their pets, they are growing more aware of the quality of the products that they give to or use for their pets. As a result, innovations in pet products are regularly centred around the health and wellness aspects.
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This industry report originates from Passport, our Pet Care market research database.