Executive Summary

Jun 2019
PROSPECTS
Pet technology attracts tech-savvy young pet owners

Apart from changing the mode of purchase, technology has also changed the type of pet products sought by customers. The smartphone and internet connectivity have played a major role in enabling these changes.

Natural products are important in pet products

Similar to the trend observed in human consumption, pet owners are also trying to minimise the impact that their pets leave onto the planet. Natural products have therefore been gaining immense popularity in a global effort towards sustainability.

COMPETITIVE LANDSCAPE
Pet humanisation as pets are gaining importance as family members

The pet industry is greatly benefiting from the pet humanisation trend. With more pet owners treating their pets as family members, they are willing to spend more on the happiness and welfare of their pets.

Health and wellness continues to be a growing trend

As pet owners are increasingly more concerned with pampering their pets, they are growing more aware of the quality of the products that they give to or use for their pets. As a result, innovations in pet products are regularly centred around the health and wellness aspects.

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Pet Products in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in Singapore?
  • What are the major brands in Singapore?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in Singapore - Category analysis

HEADLINES

PROSPECTS

Pet technology attracts tech-savvy young pet owners
Natural products are important in pet products

COMPETITIVE LANDSCAPE

Pet humanisation as pets are gaining importance as family members
Health and wellness continues to be a growing trend

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Singaporeans are splurging on their pets, increasingly seen by many as family members
Pet owners are trying to reduce the carbon “pawprint” left by their pets
Functional products are rising in line with consumers’ emphasis on pet welfare and healthcare
More pet owners are choosing the digital purchasing path
Growing label-reading habit affects pet owners’ product purchase decision-making

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources