The health of their pet dogs and cats is very important to owners and pet healthcare manufacturers continue to launch new products to address various areas of concern such as skin care. For example, Frontline Pet Care Skin Care Gel for dogs and cats has been developed to treat patches of irritated skin.
The humanisation trend in pet care continues to see UK pet owners treat their pets as valued companions or family members, and therefore want them to have the same products that people have. Products that are sought after include advanced pet products which provide entertainment during playtime, such as interactive toys, or assist in monitoring or communication, such as fitness trackers, or allow owners to dress up their pets with fashionable and luxury pet clothing.
The BARF diet (biologically appropriate raw foods for dogs) may be controversial but the trend is feeding into pet dietary supplements. The AniForte brand offers a range of pet food supplements which it claims as 100% natural.
In 2018, Mars Petcare launched its PERFECT FIT Plus Programme to help pet owners keep their pets healthy. It is an innovative and unique online programme, developed from the shared expertise of pet nutritionists and behaviourists, which provides regular tips and tailored advice for pet owners on nutrition, training and healthcare, based on the information they provide about their pets through the ChatBot on Facebook Messenger.
Beaphar launched two new pet products in 2018. Beaphar CatComfort is a pheromone range of diffusers and sprays formulated to help reduce stress and anxiety in cats, which may be caused by changes in their environment or events such as fireworks.
Tractive has tapped into the premiumisation and technology trends in pet care with the launch of a GPS tracker for dogs. The lightweight but robust and waterproof tracker is fitted onto the dog’s collar and the associated app can trace their whereabouts and monitor their nocturnal habits.
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This industry report originates from Passport, our Pet Care market research database.