Pet Products in the United Kingdom

PROSPECTS

The humanisation trend encompasses technology and luxuries

Pet products saw a rising rate of current value growth over the period 2017-2020. The humanisation trend in pet care contributed to growth, with UK pet owners treating their pets as valued companions or family members, therefore wanting them to have the same products as humans.

Innovations underpin value growth

Innovation is being seen in many pet products categories, and comes in many forms. For instance, the health of their dogs and cats is important to owners, and pet healthcare manufacturers therefore continue to launch new products to address various areas of concern, such as skin care.

Trends in pet dietary supplements

Pet dietary supplements saw the strongest current value growth within pet products for another year in 2020, following in the footsteps of the health and wellness trend in the human world. The BARF diet (biologically appropriate raw foods for dogs) may be controversial, but this trend is feeding into sales of pet dietary supplements.

COMPETITIVE LANDSCAPE

Bob Martin leads, but falls into administration

Bob Martin (UK) continued to lead the fragmented pet products category in value terms in 2019, and also saw a slight increase in its share. It was the strong leader in pet dietary supplements, as well as a major supplier of cat litter, under both its own Bob Martin brand and also private label.

Pets at Home maintains second position by tapping into current trends

Pets at Home has achieved increasingly positive results not only in pet food, but also within pet products, maintaining second position in value terms in 2019. Its strong transverse growth across the whole of pet care is thanks to a strategy which effectively taps into current market trends.

Technology is increasingly used for pet products

In 2018, Mars Petcare launched its PERFECT FIT Plus Programme to help pet owners keep their pets healthy. This is an innovative and unique online programme, developed from the shared expertise of pet nutritionists and behaviourists, which provides regular tips and tailored advice for pet owners on nutrition, training and healthcare, based on the information they provide about their pets through the ChatBot on Facebook Messenger.

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