Executive Summary

Jun 2019
PROSPECTS
Pet humanisation trend boosts growth in pet healthcare and pet dietary supplements

Pet healthcare and pet dietary supplements were the most dynamic pet products categories in 2019. The main reason for this is the increasing interest that people have in the lives and health of their domesticated animals, which is part of the trend towards treating pet dogs and cats, in particular, as fully-fledged members of the family, rather than mere animals.

Products imported from China continue to make inroads in cat litter

With such a wide range of products categorised under pet products, a clear distinction can be made between categories in which high quality and brand name are of primary importance (pet healthcare for instance) and those in which low prices and availability are the most important factors, such as cat litter. Towards the end of the review period, a proliferation was seen in the range of basic low-cost cat litter imported from China.

Wider variety of products to support growth

The widening range of products available in pet dietary supplements and cat litter continues to have a positive effect on value growth in pet products. Cat litter is a category that is particularly polarised between inexpensive products imported from China and premium brands distributed mainly through specialist pet shops and veterinary clinics.

COMPETITIVE LANDSCAPE
Companies are extending their human personal care ranges into the pet care realm

Among the most noteworthy trends in pet products in 2018 was that companies that are present in the manufacturing of personal care products for humans are expanding into the manufacture of similar products that are intended to be used by pets. At the forefront of this trend in South Korea is LG Household & Healthcare, which introduced a range of pet shampoos based on the advanced technology of its human shampoos.

Specialised pet products by domestic players are popular

With demand for pet products increasingly divided into either low-cost, basic products or high-priced value-added items, many of the category’s domestic players are actively introducing pet care products that are in line with those offered by well-known international brands. CHD Medics Co is one player that is moving towards the higher end of the price spectrum, focusing the distribution of its Prunus pet healthcare brand on veterinary clinics.

Private label continues to make inroads into pet products

Private label continues to make inroads into pet products, buoyed by the seemingly relentless rise of internet retailing. Many of the most popular pet products online retailers, including Coupang LLC and Ticket Monster, now promote their own private label products that offer quality similar to the leading premium products, but at far more affordable prices.

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Pet Products in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Pet Products in South Korea?
  • What are the major brands in South Korea?
  • What are the key product launches?
  • How have worming and flea product fared against other products within pet healthcare?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Pet Products in South Korea - Category analysis

HEADLINES

PROSPECTS

Pet humanisation trend boosts growth in pet healthcare and pet dietary supplements
Products imported from China continue to make inroads in cat litter
Wider variety of products to support growth

COMPETITIVE LANDSCAPE

Companies are extending their human personal care ranges into the pet care realm
Specialised pet products by domestic players are popular
Private label continues to make inroads into pet products

CATEGORY DATA

Table 1 Sales of Pet Products by Category: Value 2014-2019
Table 2 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 3 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 4 Sales of Other Pet Products by Type: % Value 2014-2019
Table 5 NBO Company Shares of Pet Products: % Value 2014-2018
Table 6 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 7 Distribution of Pet Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Pet Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Pet care records positive sales growth as the growing pet population supports rising demand
Sales of cat food continue to be influenced by the feeding of stray and feral felines
International and local players vie for leadership of highly fragmented industry
Internet retailing extends its dominance of the retail distribution of pet care
Further steady growth expected over the forecast period, due to pet pampering and rising ownership

MARKET INDICATORS

Table 10 Pet Populations 2014-2019

MARKET DATA

Table 11 Sales of Pet Food by Category: Volume 2014-2019
Table 12 Sales of Pet Care by Category: Value 2014-2019
Table 13 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 14 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Pet Food: % Value 2014-2018
Table 16 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 20 Distribution of Pet Care by Format: % Value 2014-2019
Table 21 Distribution of Pet Care by Format and Category: % Value 2019
Table 22 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 24 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 25 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources