London
Italian, English
Brando is a Research Analyst based in Euromonitor’s London headquarters. He researches multiple industries, ranging from beauty and personal care to home and garden, tobacco and consumer finance. He has a special interest in consumer trends and new product development.
Brando has an industry background in fashion and luxury, having previously worked for a luxury retailer in its marketing team. Apart from his professional experience, Brando also has a passion for arts and culture. He has worked for a cultural foundation in its press and operations departments, gaining valuable experience in the industry. Additionally, he currently runs his own arts and technology magazine, highlighting his entrepreneurial spirit and interest in innovation.
World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
