The Budapest in Hungary report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.
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BUDAPEST HIGHLIGHTS
Budapest is Hungary's economic centre, featuring labour productivity (GVA per employee) twice that of the rest of the country in 2016. This reflects Budapest's concentration of high-value-added jobs in business services: 20% of total jobs, versus 7% in the rest of Hungary in 2016.
Greater labour productivity boosts household disposable income
Thanks to significantly higher labour productivity, Budapest recorded 40% higher disposable income per household than elsewhere in the country in 2016. Foreign investors repatriating their profits generated by operations in the city leave a smaller share of the city's GVA translated into household income.
Higher spending on discretionary categories
In 2016, consumer expenditure (housing and transport excluded) per household was 29% higher in Budapest than elsewhere in the country. Higher spending particularly arises from discretionary categories, such as restaurants and hotels (+68%), and recreation and culture (+80%), boosted by tourist inflows.
Fairly affordable city to live in
Compared with other regions of the country, Budapest is a rather affordable city to live in. In 2016, combined expenditure on housing and transport was 38% higher in Budapest compared with the remaining parts of the country (versus 40% greater disposable incomes). The difference is mostly driven by higher transport costs (+46%), as household spending on housing in Budapest was only 33% larger than in the rest of Hungary in 2016.
The Budapest in Hungary market research report includes:
- Major Budapest cities scorecard
- Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
- Historic data on population, consumer expenditure, digital consumer and other indicators
- Five-year forecasts of trends and city growth
The Budapest in Hungary in Budapest report answers:
- How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
- Which cities will be the fastest growing in Budapest?
- What is the consumer market potential in specific cities?
- Which cities in Budapest have the largest number of wealthy consumers?
- How does the city affordability differ across country and region?
- How does labour productivity differ across cities?
- What is the household profile in different cities?
Budapest in Hungary
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Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.
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