Seoul
Korean, English
Chloe is a multi-industry analyst who works in Euromonitor's research team in Seoul, providing analysis on the dynamic and commercially-significant South Korean market.
Chloe provides insight across consumer and industry trends, covering a range of industries, such as fashion and pet care. Prior to joining Euromonitor International, Chloe worked in banking as a Global Trade and Receivables Finance Department Analyst, where she examined trade documents and worked closely with the Bank of Korea.
World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
