Chloe Bang

Chloe Bang

Reseach Analyst

Seoul

Korean, English

Chloe is a multi-industry analyst who works in Euromonitor's research team in Seoul, providing analysis on the dynamic and commercially-significant South Korean market.

Chloe provides insight across consumer and industry trends, covering a range of industries, such as fashion and pet care. Prior to joining Euromonitor International, Chloe worked in banking as a Global Trade and Receivables Finance Department Analyst, where she examined trade documents and worked closely with the Bank of Korea.

Expertise

Related to Eyewear

Article

Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027

Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.

Health and Beauty Asia-Pacific
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Kayla Villena
Global Insight Manager: Beauty and Personal Care
Article

Reflections from World Perfumery Congress 2026

World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.

Health and Beauty Ingredients
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Kayla Villena
Global Insight Manager: Beauty and Personal Care
Article

Latin America’s Beauty Consumers Are Digital First, but Not Digital Only

Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.

Health and Beauty Digital
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Carmen Silva
Senior Consultant
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