Chloe Zhu
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Chloe Zhu

Analyst

Shanghai

Chinese, English

Chloe is a Research Analyst based in Shanghai. She has a comprehensive understanding of the Chinese market in beauty and fashion. Equipped with solid skills and client-facing experience, she has also accumulated strong regional knowledge covering these industries.

Chloe’s key responsibilities include primary and secondary research, market sizing, data manipulation, competitor analysis and project management. Chloe holds a bachelor’s degree in Economics from Zhejiang University and a master’s degree in Engineering from Columbia University. Prior to Euromonitor, she worked as a consultant in New York and Shanghai.

Related to Beauty and Personal Care

Article

Diapers, Periods and Dignity: Latin America's Hygiene Shift

Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.

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