No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Shanghai
Chinese, English
Chloe is a Research Analyst based in Shanghai. She has a comprehensive understanding of the Chinese market in beauty and fashion. Equipped with solid skills and client-facing experience, she has also accumulated strong regional knowledge covering these industries.
Chloe’s key responsibilities include primary and secondary research, market sizing, data manipulation, competitor analysis and project management. Chloe holds a bachelor’s degree in Economics from Zhejiang University and a master’s degree in Engineering from Columbia University. Prior to Euromonitor, she worked as a consultant in New York and Shanghai.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.
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