No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
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Christelle's role involves researching retail channels in South Africa, commissioning globally, centralised project management, content creation and structured client engagement.
Christelle started as an analyst covering beverages and tobacco in Sub-Saharan Africa. She moved to services and payments in 2018, covering travel, retailing, consumer finance, consumer foodservice, and digital services in Africa. In 2021, she opted to specialise in global retail channel analysis, encompassing retail and digital consumers. Christelle was previously a research and client analyst in a capital market research company that provided profiling for global institutional and private wealth investment managers.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
This year, when Amazon moved its Prime Day period from July to June, competitors again followed, though sales declined for Amazon when comparing June 2026 to July 2025 among industry categories tracked by Euromonitor. Only beauty and personal care realised gains, growing 1.6% overall. Nevertheless, Prime Day still offered a lift for many brands, revealing a consumer cohort on the lookout for niche labels marketing clean ingredients, non-toxic formulations, and wellness.
For two decades, e-commerce has been built around destinations. Consumers searched, browsed and transacted inside retailer websites, marketplaces and apps. GenAI challenges that model, illustrated by Amazon’s legal battle with Perplexity.