Christele Chokossa
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Christele Chokossa

Consultant

Cape Town

English, French

Christelle's role involves researching retail channels in South Africa, commissioning globally, centralised project management, content creation and structured client engagement.

Christelle started as an analyst covering beverages and tobacco in Sub-Saharan Africa. She moved to services and payments in 2018, covering travel, retailing, consumer finance, consumer foodservice, and digital services in Africa. In 2021, she opted to specialise in global retail channel analysis, encompassing retail and digital consumers. Christelle was previously a research and client analyst in a capital market research company that provided profiling for global institutional and private wealth investment managers.

Expertise

Related to Channels

Article

Prime Days 2026 Signal Saturation in the US Though Many Brands Gain

This year, when Amazon moved its Prime Day period from July to June, competitors again followed, though sales declined for Amazon when comparing June 2026 to July 2025 among industry categories tracked by Euromonitor. Only beauty and personal care realised gains, growing 1.6% overall. Nevertheless, Prime Day still offered a lift for many brands, revealing a consumer cohort on the lookout for niche labels marketing clean ingredients, non-toxic formulations, and wellness.

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