Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Canada report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Canada report answers:
- How is the consumer mindset in Canada changing? In Canada, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Canada purchase decisions?
- Where and how do consumers shop in Canada?
- What health-related activities do consumers in Canada participate in?
- What megatrends should I focus on in Canada (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Canada 2026
Personal traits and values
Canadians are worried about the rising cost of everyday items
Time with children is most prioritised by older generations
Consumers in Canada feel comfortable expressing identity with friends and family
Over half of consumers like to try new products and services
Gen Z foresee an increase in their financial well-being
Personal traits and values survey highlights
Home life and leisure time
Baby Boomers spend more time engage in hobbies at home
Most consumers in Canada socialise with friends in person weekly
Canadians seek value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Canada take vitamins or supplements frequently
Gen Z are most likely to say that they do not cook very well
Gen X eat snacks while watching TV
Gen Z are more likely not to eat meat or fish
Canadians are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Generation Z are most likely to want to work with people like them
Consumers want a job with a positive work life balance
Gen Z seek the opportunity to work in foreign countries
Over 30% of consumers in Canada expect to work from home in future
Working life survey highlights
Health and wellness
Canadians often walk or hike for exercise
Sleep aids remain a popular stress-reduction tool among older generations
Consumers consider nutritional properties to be the most influential product feature
Gen Z use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Consumers in Canada like to find bargains
Gen Z like to browse in stores even if they do not need to buy anything
Baby Boomers look for personalised shopping experiences
Gen Z say they often rent items for specific occasions instead of buying them
Consumers in Canada often sell used or second-hand items
Younger generations often engage with businesses' social media content
Consumers primarily trust friends and family recommendations
Consumers expect to increase spending on groceries the most
Older generations resort to using credit cards or overdrafts to cover expenses
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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