Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Germany report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Germany report answers:
- How is the consumer mindset in Germany changing? In Germany, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Germany purchase decisions?
- Where and how do consumers shop in Germany?
- What health-related activities do consumers in Germany participate in?
- What megatrends should I focus on in Germany (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Germany 2026
Personal traits and values
Germans are concerned about the rising costs of everyday items
Time for myself is prioritised by older generations
Younger generations say that being active in the community is important to them
Consumers in Germany enjoy experimenting with new good and services
Younger generations anticipate being happier in future
Personal traits and values survey highlights
Home life and leisure time
Over half of consumers engage in their interests and hobbies weekly
The majority of younger consumers update social media weekly
Germans seek getting the most value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Younger generations are seeking to reduce alcohol consumption
Gen Z are most likely to state that they do not cook very well
Consumers cook or bake themselves
Gen Z are more likely to be vegetarian or vegan
Consumers in Germany are willing to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Younger generations would like to work with individuals like them
Many Germans want to set their own working hours
Gen Z seek to be a part of a prosperous company
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Germans engage in walking or hiking
Massage remains popular stress-reduction activity in Germany
Germans consider health and nutritional properties an influential product feature
Gen Z frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Consumers in Germany like searching for discounts
Gen Z do not mind buying items that will not last long, if they are inexpensive
Baby Boomers are most likely to pick travel destinations based on the quality of shopping
Gen X are most willing to buy second-hand or previously-owned items
Consumers often sell used or second-hand items
Gen Z regularly share or retweet products
Younger generations are most likely to use AR/VR to enhance a shopping experience
Consumers expect to increase spending on groceries the most
Older generations are most likely to have fund available to cover an unexpected emergency
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!