Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in South Korea report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in South Korea report answers:
- How is the consumer mindset in South Korea changing? In South Korea, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in South Korea purchase decisions?
- Where and how do consumers shop in South Korea?
- What health-related activities do consumers in South Korea participate in?
- What megatrends should I focus on in South Korea (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in South Korea 2026
Personal traits and values
South Koreans are concerned about the rise in every day costs
Time for work is most prioritised by Baby Boomers
Consumers in South Korea feel it is important to experience cultures other than their own
Consumers favour branded merchandise over non-branded substitutes
Older generations look forward to having an increased amount of spare time
Personal traits and values survey highlights
Home life and leisure time
Connecting with friends or family virtually is a popular Gen Z home activity
Gen Z are most likely to use generative AI to assist in daily activities
Respondents look for food quality when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Gen Z are most likely to actively monitor what they eat
Gen Z say they do not cook very well
Younger generations look for snacks that are convenient to eat outside home
Baby Boomers look for healthy ingredients in food and beverages
Consumers are willing to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Many South Koreans prioritise working with likeminded people
Consumers desire to have a job that allows for a strong work-life balance
Older generations want to have job security
Consumers expect to have flexible start and finish times in the future
Working life survey highlights
Health and wellness
Respondents walk or hike for exercise
Sleep aids remain a popular stress-reduction activity among younger generations
Consumers think health and nutritional properties is the most influential product feature
Older generations are most likely to own a fitness wearables
Health and wellness survey highlights
Shopping and spending
South Koreans enjoy discovering good deals
Older generations love exploring shopping malls
Baby Boomers are most likely to pick destinations based on the quality of shopping there
Younger generations are willing to buy second-hand or previously-owned items
Consumers often sell used or second-hand items
Millennials regularly write reviews for a products or services
Younger generations are most likely to buy items online
Consumers in South Korea expect to spend more on health and wellness
Millennials are most unease about their current monetary status
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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