Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Spain report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Spain report answers:
- How is the consumer mindset in Spain changing? In Spain, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Spain purchase decisions?
- Where and how do consumers shop in Spain?
- What health-related activities do consumers in Spain participate in?
- What megatrends should I focus on in Spain (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Spain 2026
Personal traits and values
Respondents look for ways to simplify their life
Time with children is most prioritised by Baby Boomers
Consumers in Spain feel comfortable expressing their identity with friends and family
Older generations value real world experiences
Gen Z anticipate being happier in future than they are now
Personal traits and values survey highlights
Home life and leisure time
Playing video games is a popular Gen Z home activity
Gen Z are most likely to update or visit social networking sites weekly
Spaniards look to get value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Spain look for healthy ingredients in food and beverages
Gen Z are most likely to have someone in the house cook for them
Gen Z most often snack during the day in between meals
Gen X more likely to be diabetic
Spaniards are willing to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Younger generations seek employers committed to ethical and social responsibility
Consumers want to find a job with a positive work life balance
Gen X prioritise job security
Consumers in Spain expect to have flexible start and finish times
Working life survey highlights
Health and wellness
Respondents participate in walking or hiking
Herbal remedies are most popular among Gen X
Consumers think health and nutritional properties is the most influential product feature
Millennials are most likely to track health and fitness
Health and wellness survey highlights
Shopping and spending
Consumers in Spain enjoy discovering good deals
Baby Boomers are most likely to buy fewer, but higher quality items
Gen Z are most likely to look for niche brands
Baby Boomers purchase from stores that are owned by individuals in the local community
Consumers in Spain often sell used or second-hand items
Gen X regularly provide feedback on products or services to companies via social media
Consumers in Spain highly trust friends and family recommendations
Consumers in Spain expect to spend more on travel and holidays
Gen Z are most likely to rely on government financial support or subsidies
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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