Consumer Lifestyles in Taiwan

Consumer Lifestyle

About This Report

Sep 2018

Despite the sluggish economy, consumers are still relatively well-off and spending continued to grow, albeit slowly, and modern retail options are abundant. But some age segments are struggling, particularly Young Adults facing low wage growth and high house prices and older consumers looking to fund their retirement. Well-connected consumers continue to drive growth in online shopping. Although dubbed Asia’s fattest consumers, growing health awareness is changing eating habits for the better.

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Consumer Lifestyles in Taiwan

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Consumer Lifestyles in Taiwan

LIFESTYLES IN [COUNTRY]

Chart 1 Consumer Lifestyles in 2018

TOP FIVE CONSUMER TRENDS

Consumers remain cautious but still spending
Online shopping continues to grow
Younger consumers struggling
Consumers adopting healthier eating habits
Retirees to face financial challenges in coming years

CONSUMER SEGMENTATION

Babies and Infants (0-2 years)
Chart 2 Babies and Infants in Focus 2017-2030
Chart 3 Kids in Focus 2017-2030
Tweens (8-12)
Chart 4 Tweens in Focus 2017-2030
Teens (13-17)
Chart 5 Teens in Focus 2017-2030
Young Adults (18-29)
Chart 6 Young Adults in Focus 2017-2030
Middle Youth (30-44)
Chart 7 Middle Youth in Focus 2017-2030
Mid-Lifers (45-64)
Chart 8 Mid-Lifers in Focus 2017-2030
Later-Lifers (65-79)
Chart 9 Late-Lifers in Focus 2017-2030
Chart 10 Life Expectancy 2017-2030
Seniors (80+)
Chart 11 Seniors in Focus 2017-2030

HOUSE AND HOME

The Home Space
Chart 12 Home Ownership 2017-2030
Chart 13 Households by Type 2017
Chart 14 Households by Urban and Rural 2017-2030
Running Costs
Chart 15 Household Running Costs 2017-2030

SPENDING AND SAVING

Attitudes towards Spending
Attitudes towards Savings
Chart 16 Disposable Income and Savings 2012-2017

SHOPPING

Main Household Shop
Chart 17 Household Shop by Retailer Type: 2017
Shopping for Big-Ticket Items and Personal Goods
Shopping Online
Chart 18 Spending on Internet Retailing 2017

EATING AND DRINKING

Eating Habits
Chart 19 Consumer Spending on Food by Type: 2017
Chart 20 Total Consumer Spending compared to Spending on Food 2017-2030
Drinking Habits
Chart 21 Consumer Spending on Drinks by Type: 2017
Chart 22 Total Consumer Spending compared to Spending on Alcoholic and Non-Alcoholic Drinks 2017

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene
Chart 23 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2017
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 24 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2017
Style Icons and Celebrity Influences

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing
Chart 25 Health-related Spending and Healthy Life Expectancy for Men and Women 2017-2030
Chart 26 Obese and Overweight Population 2017 and 2020
Ethical Living
Sport and Fitness

LEISURE AND RECREATION

Leisure Time
Chart 27 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2017
Chart 28 Total Consumer Expenditure compared to Spending on Leisure and Recreation 2017-2030
Vacations
Chart 29 Total Consumer Expenditure compared to Spending on Package Holidays 2017-2030
Opportunities for Celebrations and Gift-Giving