Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Taiwan report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Taiwan report answers:
- How is the consumer mindset in Taiwan changing? In Taiwan, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Taiwan purchase decisions?
- Where and how do consumers shop in Taiwan?
- What health-related activities do consumers in Taiwan participate in?
- What megatrends should I focus on in Taiwan (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Taiwan 2026
Personal traits and values
Respondents take health and safety precautions when leaving the home
Time for myself is prioritised by Gen Z
Consumers feel that their identity is accepted by society
Consumers in Taiwan like to test new products and services
Gen Z say it is likely that they will experience greater happiness in the future
Personal traits and values survey highlights
Home life and leisure time
Baby Boomers exercise in the home
Consumers in Taiwan go shopping for enjoyment
Respondents want relaxation when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Taiwan take vitamins or supplements frequently
Millennials and Gen X state that eating in a restaurant is more convenient
Consumers in Taiwan cook or bake dishes themselves
Gen X are most likely to seek to reduce meat consumption
Taiwanese are ready to pay more for products that are premium or gourmet
Eating and dietary habits survey highlights
Working life
Baby Boomers want to work for a company that prioritises employee health and safety
Taiwanese seek to find employment that provides time for both personal and work life
Baby Boomers seek to make a substantial amount of money
Consumers in Taiwan expect to have flexible start and finish times
Working life survey highlights
Health and wellness
Taiwanese participate in walking or hiking
Massage is the most popular stress-reduction measure among Millenials
Consumers think health and nutritional properties to be the most influential product feature
Gen X use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Consumers in Taiwan enjoy discovering good deals
Baby Boomers like to visit shopping malls
Millennials seek products with labels that are easy to understand
Gen X make effort to support local suppliers
Taiwanese often share/swap items or services
Gen Z are most likely to write a review for a product or service
Millennials read consumer reviews online
Consumers expect to increase spending on health and wellness the most
Older generations are comfortable with their current financial situation
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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