Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Netherlands report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Netherlands report answers:
- How is the consumer mindset in Netherlands changing? In Netherlands, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Netherlands purchase decisions?
- Where and how do consumers shop in Netherlands?
- What health-related activities do consumers in Netherlands participate in?
- What megatrends should I focus on in Netherlands (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in the Netherlands 2026
Personal traits and values
Respondents look for ways to simplify their life
Time with parents - most prioritised by older generations
Younger generations prioritize taking precautions for health and safety when leaving home
Consumers in the Netherlands have a preference for actively engaging with brands
Baby Boomers look forward to having an increased amount of spare time
Personal traits and values survey highlights
Home life and leisure time
Gen Z are most likely to do hobbies at home
Consumers in the Netherlands enjoy interacting with companions face-to-face
Respondents want to relax when they travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in the Netherlands regularly take vitamins or supplements
Older generations are most likely to say they do not like to cook
Consumers cook or bake themselves
Baby Boomers are less likely to eat meat or fish
Netherlanders will pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Gen X want to collaborate with individuals similar to them
Netherlanders seek to work close to home
Gen X seek to have a sense of assurance in job position
Netherlanders would like to work from home
Working life survey highlights
Health and wellness
Netherlanders walk or hike for exercise
Massage remains a popular stress-reduction activity among Gen Z
Consumers think health and nutritional properties is the most influential product feature
Gen Z use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Consumers in the Netherlands like to find bargains
Millennials often look for reputable or popular labels
Baby Boomers seek products with easy to understand labels
Older generations make an effort to buy from local stores
Consumers often sell used or second-hand items
Gen Z often make purchases through a social media channels
Consumers in the Netherlands highly trust friends and family recommendations
Consumers expect to increase spending on groceries the most
Gen Z say they depend on credit cards and overdrafts to manage their day-to-day costs
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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