Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Philippines report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Philippines report answers:
- How is the consumer mindset in Philippines changing? In Philippines, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Philippines purchase decisions?
- Where and how do consumers shop in Philippines?
- What health-related activities do consumers in Philippines participate in?
- What megatrends should I focus on in Philippines (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in the Philippines 2026
Personal traits and values
Filipinos feel worried about the rising cost of everyday goods
Time with children is prioritised by Gen X
Consumers say that their identity is acknowledged and embraced by the broader society
Consumers in the Philippines extensively research the products and services they consume
Millennials prepare to have a greater amount of time available for personal use
Personal traits and values survey highlights
Home life and leisure time
Connecting with friends or family virtually is a popular Gen Z home activity
Respondents visit or update social networking sites at least weekly
Consumers look for value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in the Philippines look for healthy ingredients in food and beverages
Baby Boomers are most likely to state someone else cooks for them
Millennials and Gen X are most likely to eat snacks while at work
Baby Boomers closely read nutrition labels
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Millennials want to work for a company that prioritises employee health and safety
Consumers want to have a job with a strong work-life balance
Millennials seek to have a sense of assurance in job position
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Consumers in the Philippines participate in walking or hiking
Massage remains a popular stress-reduction measure
Filipinos consider health and nutritional properties to be the most influential product feature
Millennials are the most likely to own fitness wearables
Health and wellness survey highlights
Shopping and spending
Consumers enjoy discovering good deals
Baby Boomers love exploring shopping malls
Gen Z seek products with easy to understand labels
Older generations make a conscious choice to support local businesses
Filipinos often share/swap items or services
Younger generations often share opinions about a companies' products online
Older generations use a price comparison websites
Filipinos set to increase spending on health and wellness the most
Older generations are unease about their current monetary status
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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