This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Spain report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Spain report answers:
- How is the consumer mindset in Spain changing? In Spain, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Spain purchase decisions?
- Where and how do consumers shop in Spain?
- What health-related activities do consumers in Spain participate in?
- What megatrends should I focus on in Spain (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Spain
Consumers are concerned by the escalating expenses associated with everyday goods
Over half of Millennials believe their decisions and actions can make a difference
Consumers like to try new products and services
Gen X and Millennials like to research products and services before they buy
Consumers in Spain expect they will be happier than they are now
Younger generations expect they will be better off financially
While at home, consumers in Spain connect with friends or family virtually
Spaniards prefer to cook or bake a dish themselves
Over 20% of consumers say they are unable to cook due to busy schedules
Gen Z say that the flavor of meals prepared at restaurants is superior to homemade dishes
50% of consumers in Spain look for healthy ingredients in food and beverages
Gen Z want the option to perform job duties from home
Consumers in Spain primarily desire to guarantee a sense of safety in career
Spaniards say they uphold a division between their job and private life
Consumers in Spain enjoy socialising with friends online
Younger generations are more likely to engage in digital classes
Consumers' top travel priority is value for money
Baby Boomers expect safe destination options when travelling
Consumers walk or hike for exercise
Gen Z are most likely to join in team-based physical activities
Consumers are interested in meditation to improve wellbeing
Spaniards are concerned about the climate change
Consumers actively engage in adopting more sustainable behaviors
Consumers in Spain motivated to employ eco-friendly materials for packaging
Spaniards select brands that align with their social and political values
Consumers in Spain like to find bargains
Older generations likes to buy a fewer items, of higher quality
Almost 30% of consumers try and live a minimalist lifestyle
Older generations are more likely to look for private label and low cost products
Spaniards subscribe to online platforms for streaming media
Consumers in Spain plan to increase spending on travel and education
Younger generations foresee increasing spending on education the most
Over 25% of consumers are concerned about their current financial situation
Younger generations use credit cards or overdrafts to cover expenses
Younger generations plan to save over the next 12 months
Consumers in Spain proactively oversee the sharing of data and privacy preferences
Baby Boomers state that tailored promotions utilising their search are intrusive
Consumers use communication and messaging apps daily
Generation Z update and visit social media sites daily
Millennials are most likely to buy items and services online
Consumers follow or like companies' social media feed or posts
Younger generations share or retweet products to show support
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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