This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Belgium report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Belgium report answers:
- How is the consumer mindset in Belgium changing? In Belgium, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Belgium purchase decisions?
- Where and how do consumers shop in Belgium?
- What health-related activities do consumers in Belgium participate in?
- What megatrends should I focus on in Belgium (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Belgium
Belgians worry about the increasing prices of everyday items
Baby Boomers are concerned about the rising cost of everyday essentials
Belgians seek out distinctively tailored products that meet their unique requirements
Younger generations prioritise activities rather than material possessions
Consumers expect to have more free time for themselves in five years
Younger generations anticipate that their level of happiness will increase in the future
At home, consumers connect with friends or family virtually
Older consumers prefer to prepare meals themselves
Fewer Belgians have someone else cooking for them at home compared with the global result
Younger generations say they do not have time to cook
41% of consumers look for healthy ingredients in food and beverages
Gen X expect to have a job within a short distance from their residence
Consumers primarily desire is to earn a high salary
Almost half of consumers have a strict boundary between work and personal life
Almost 40% of Belgians engage with friends online at least weekly
Generation Z are most likely to go shopping for leisure
Belgians prioritise getting the most value for money when travelling
Older generations expect secure location options when on vacation
Consumers in Belgium engage in walking or hiking
Older generations are more likely to walk or hike while younger generations build strength
Belgians are interested in meditation to improve wellbeing
Consumers in Belgium are worried about climate change
Consumers actively working towards greener and more sustainable practices
Consumers are motivated to use products that are designed to reduce energy consumption
Generation Z are most likely to boycott brands that do not share their social/political beliefs
Consumers in Belgium love searching for discounts above the global result
Baby Boomers like to browse stores even if they do not need to buy anything
Belgians try to lead a minimalist lifestyle and do not buy new items unless necessary
Millennials look for reputable or popular labels
Consumers subscribe to digital platforms for streaming content
Consumers are set to increase spending on travel and holidays
Younger generations foresee increasing spending on travel and holidays the most
Many consumers express a worry over their present economic state
Baby Boomers have enough money readily available to cover an unexpected emergency
Gen Z expect to increase overall spending the most
Consumers in Belgium actively manage data sharing and privacy settings
Younger generations say it is important to foster online identity
A third of Belgians visit or update social networking site almost every day
Younger generations regularly visit or update social networking site
Generation Z read consumers review for products and services
Consumers show support for companies by following their social media updates
Gen Z show support for companies by following their social media updates
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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