This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Brazil report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Brazil report answers:
- How is the consumer mindset in Brazil changing? In Brazil, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Brazil purchase decisions?
- Where and how do consumers shop in Brazil?
- What health-related activities do consumers in Brazil participate in?
- What megatrends should I focus on in Brazil (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Brazil
Consumers prioritise taking precautions for health and safety when leaving home
Older generations are concerned about the cost of everyday items going up
Consumers enjoy experimenting with novel goods and amenities
Millennials extensively research the products and services they consume
Consumers anticipate that their level of happiness will increase in the future
Baby Boomers anticipate having additional leisure time to enjoy personal activities
While at home, consumers in Brazil connect with friends or family virtually
Most consumers in Brazil prefer to cook or bake themselves
Consumers say that someone else in household typically cooks for them
A quarter of Millennials say they do not have time to
63% consumers look for healthy ingredients in food and beverages
Older generations want a strong work-life balance
Consumers in Brazil primarily desire to ensure stability in employment
Brazilians say they maintain a clear separation between their professional and personal life
Social connection dominates leisure, with online socialising leading the way
Generation Z enjoy socialising with friends online
Brazilians prioritise relaxation when travelling
Older generations want value for money when on vacation
Many Brazilians practise weight lifting/strength training
Gen Z take part in other rigorous physical exercise
Over half of Brazilians are interested in meditation to improve wellbeing
Consumers in Brazil are worried about climate change
Consumers actively engage in adopting more sustainable behaviors
Older generations are more motivated to use sustainable packaging
Generation X and Millennials share their options on social/political issues
Consumers in Brazil have a fondness for great bargains
Older generations like to browse in stores even if they do not need to buy anything
Brazilians regularly seek strong or well-known brands
Millennials regularly seek strong or well-known brands
Over 70% of Brazilians subscribe to digital platforms for streaming content
Brazilians expect to increase spending on education
Younger generations foresee increasing spending on health and wellness the most
Over 30% of consumers are comfortable with their current financial situation
Younger generations can regularly save a part of their income
Over half of Brazilians intend to save money over the next 12 months
Brazilians are proactive in managing data sharing and privacy settings
Younger generations prefer to communicate via the internet
Brazilians utilise platforms for communicating digitally
Gen Z regularly view video content through a streaming service
Younger generations are more likely to buy items and services online
Almost half of Brazilians engage with businesses' social media content
Younger generations are the most likely to share or retweet product information
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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