This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Canada report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Canada report answers:
- How is the consumer mindset in Canada changing? In Canada, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Canada purchase decisions?
- Where and how do consumers shop in Canada?
- What health-related activities do consumers in Canada participate in?
- What megatrends should I focus on in Canada (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Canada
Canadians are concerned that the cost of everyday items are going up
Older generations feel comfortable expressing identity with friends and family
Over half of Canadians research the products and services they consume
Younger generations want products and services that are uniquely tailored to them
Consumers in Canada expect they will be happier than they are now
Gen Z expect they will be happier and better off financially in future
While at home, consumers in Canada exercise
Consumers in Canada prefer to cook or bake themselves
Over 20% of Canadians say someone else in their household cooks for them
Younger consumers say they do not have time to cook
47% consumers look for healthy ingredients in food and beverages
Over a quarter of Canadians want a strong work-life balance
Canadians primarily desire is to earn a high salary
Canadians say they maintain a clear separation between their professional and personal life
Consumers in Canada engage in online social activities
Younger generations are more likely to engage in online social activities
Canadians prioritise value for money when travelling
Millennials are the most likely to visit all-inclusive hotels and resorts
Most Canadians engage in walking or hiking
Younger generations engage in weight lifting/strength training
Consumers are interested in meditation to improve wellbeing
Over half of consumers in Canada are worried about climate change
Consumers actively engaged in adopting more sustainable behaviours
Consumers are motivated to use products that are designed to reduce energy consumption
30% of consumers will share their opinions on social/political issues
Canadians enjoy discovering good deals
Baby Boomers tend to buy or shop more often where they have a loyalty card/membership
Canadians are interested in acquiring items that have been previously owned
Younger generations regularly seek strong or well-known brands
Consumers subscribe to online platforms for streaming media
Canadians expect to increase spending on groceries
Younger generations are set to increase spending on health and wellness the most
Canadians feel at ease with their present monetary state
Baby Boomers are able to regularly save a portion of their income
Over half of consumers believe their spending and saving will stay the same
Canadians take an active role in controlling the sharing of data and managing privacy settings
Older generations express discomfort with personalised advertisements
Many consumers in Canada access social media daily
Millennials regularly watch videos online
Younger generations remotely monitor or control home appliances
A quarter of consumers engage with companies by following or liking their social media
Generation Z are the most likely to share or retweet a product online
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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