This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Chile report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Chile report answers:
- How is the consumer mindset in Chile changing? In Chile, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Chile purchase decisions?
- Where and how do consumers shop in Chile?
- What health-related activities do consumers in Chile participate in?
- What megatrends should I focus on in Chile (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Chile
Chileans worry about the increasing prices of everyday items
Older generations like to ensure health and safety measures are in place before they go out
Consumers prefer to explore new products and services
Gen X tend to prioritise investing their money in activities rather than material possessions
Consumers in Chile say it is likely that they will experience greater happiness in the future
Younger generations are prepared to work longer hours in future
At home, consumers connect with friends or family virtually
Consumers prefer to cook or bake themselves
Over 30% of consumers say that someone else in the household typically cooks for them
Younger generations say that their schedule does not allow for grocery shopping
51% consumers look for healthy ingredients in food and beverages
Baby boomers prefer setting their own working hours
Consumers primarily desire to guarantee a sense of safety in career
Consumers say they have a strict boundary between work and personal life
Consumers connect with friends through digital means
Millennials are the most likely to enjoy going to the cinema
Chileans prioritise getting the most value for money when travelling
Baby Boomers want to get value for money when on vacation
Chileans engage in walking or hiking for exercise
Over a quarter of Gen Z participate in team sports
Consumers are interested in meditation to improve wellbeing
Chileans are concerned about the climate change
Consumers actively pursue environmentally-conscious lifestyles
Consumers in Chile are motivated to use sustainable packaging
Over a quarter of consumers purchase brands aligned to their social and political beliefs
Chileans have a fondness for great bargains
Baby Boomers likes to buy a less items, yet of elevated quality
Many Chileans look for reputable or popular labels
Baby Boomers are more likely to buy second-hand goods
Chileans subscribe to online platforms for streaming media
Consumers set to increase spending on education and health and wellness
Younger generations foresee increasing spending on health and wellness the most
Consumers in Chile show apprehension regarding their current financial condition
Gen X say their debts outweigh savings
Consumers intend to increase their savings across the next 12 months
Chileans are proactive in managing data sharing and privacy settings
Gen X are proactive in managing data sharing and privacy settings
Chileans utilise messaging apps or platforms
Millennials regularly watch videos online
Younger generations are the most likely to buy items or services online
Consumers show support for companies by following their social media updates
Younger generations are the most likely to support businesses online
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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