This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in China report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in China report answers:
- How is the consumer mindset in China changing? In China, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in China purchase decisions?
- Where and how do consumers shop in China?
- What health-related activities do consumers in China participate in?
- What megatrends should I focus on in China (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in China
Most consumers take health and safety precautions when leaving the home
Older generations believe society accepts their identity
Consumers in China like to try new products and services
Millennials want personalised offerings that are tailored to their individual preferences
Consumers anticipate that their level of happiness will increase in the future
Gen X are hopeful that their life will be better in five years
While at home, consumers in China connect with friends or family virtually
Consumers in China prefer to cook or bake a dish themselves
Over a quarter of consumers state that eating out is more convenient than cooking at home
Younger generations state they do not have time to cook
45% Chinese look for healthy ingredients in food and beverages
Half of Baby Boomers want to work for themselves
Consumers primarily value job security and reassurance in their employment
Younger generations maintain a strict boundary between work and personal life
Chinese consumers enjoy socialising with friends online
Gen X enjoy shopping as a leisure activity
Consumers' top travel motivation is relaxation
Younger generations expect high-quality food and a wide range of options when on vacation
Chinese participate in walking or hiking
Baby Boomers choose to run or jog as exercise
Chinese consumers are interested in massages to improve wellbeing
Consumers try to have a positive impact on the environment through everyday actions
Consumers actively engage in adopting more sustainable behaviors
Consumers opt for packaging that is sustainable and environmentally conscious
Consumers donate to non-profits and charities supporting causes aligned with their values
Consumers in China enjoy visiting shopping malls
Millennials experience a positive emotion when buying eco-friendly products
Consumers value personalised shopping experiences tailored to their preferences
Millennials are most likely to choose destinations based on shopping quality
Consumers in China subscribe to streaming platforms on the internet
Chinese consumers expect to increase spending on health and wellness
Gen X set to increase spending on health and wellness the most
Consumers in China can regularly save a part of their income
Older generations are the most comfortable with their financial situation
Older generations expect to increase overall spending
Over half of consumers prefer to communicate online
Younger generations actively manage data sharing and privacy settings
Most consumers in China use a communication or messaging app daily
Gen X regularly check or refresh profiles on a social media platform
Younger consumers engage with augmented or virtual reality shopping experiences
40% of consumers in China acquire products using a social media platforms
Millennials share their shopping activities online
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!