This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Colombia report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Colombia report answers:
- How is the consumer mindset in Colombia changing? In Colombia, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Colombia purchase decisions?
- Where and how do consumers shop in Colombia?
- What health-related activities do consumers in Colombia participate in?
- What megatrends should I focus on in Colombia (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Colombia
Consumers are concerned about the rising costs of daily products
Older generations say that their identity is acknowledged by the broader society
Consumers enjoy experimenting with novel goods and amenities
Younger generations prefer to spend their money on experiences, rather than things
Consumers in Colombia anticipate an improvement in their financial situation
Gen Z expect to work more than they do now
While at home, consumers in Colombia connect with friends or family virtually
Consumers in Colombia prefer to prepare a meal themselves
Over 30% of consumers say they do not have time for cooking
Older generations are more likely to view dining at a restaurant as a convenient option
65% Colombians look for healthy ingredients in food and beverages
Younger generations want employment that provides time for personal and work life
Consumers in Colombia primarily desire to make a substantial amount of money
Colombians say they maintain a clear separation between their professional and personal life
Most consumers socialise with friends online
Older generations go shopping for leisure
Consumers want value for money when planning a trip
Older generations are more likely to visit all-inclusive hotels and resorts
Consumers engage in walking or hiking for exercise
Younger generations engage in weight lifting/strength training
Over half of consumers are interested in meditation to improve wellbeing
Consumers are feeling uneasy about the effects of climate change
Consumers actively engaged in adopting more sustainable behaviors
Consumers are motivated to employ eco-friendly materials for packaging
Older generations are more likely to share opinions on social/political issues
Over half of consumers actively look for bargains
Older generations are the most likely to visit shopping malls
Colombians regularly seek strong or well-known brands
Gen X search for products that feature labels that are straightforward
Consumers in Colombia subscribe to online platforms for streaming media
Consumers in Colombia would like to increase spending on health and wellness
Younger generations foresee increasing spending on new technology the most
Over 30% of consumers in Colombia are satisfied with their current financial standing
Younger generations can save a regular portion of their income
Younger generations expect to increase their overall savings
Consumers take an active role in managing data sharing and privacy settings
Younger generations share data to receive personalised and targeted offers/deals
Most consumers in Colombia use a communication or messaging apps daily
Baby Boomers regularly use a communication or messaging apps
Younger generations are more likely to remotely monitor or control home appliances
Consumers in Colombia follow or like companies' social media feed or posts
Younger consumers share or retweet products
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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