This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Denmark report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Denmark report answers:
- How is the consumer mindset in Denmark changing? In Denmark, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Denmark purchase decisions?
- Where and how do consumers shop in Denmark?
- What health-related activities do consumers in Denmark participate in?
- What megatrends should I focus on in Denmark (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Denmark
Consumers worry about the increasing prices of everyday items
Older generations feel comfortable expressing their identity with family and friends
Consumers prefer to explore innovative products and services
Younger generations prefer to explore innovative products and services
Consumers say it is likely that they will experience greater happiness in the future
Millennials are hopeful that their standard of living will improve
While at home, consumers in Denmark exercise
Consumers in Denmark prefer to cook or bake a dish themselves
Over 20% of Danes have someone else in their household cook for them
Younger generations assert that cooking meals comes with too high price tag
39% consumers look for healthy ingredients in food and beverages
Gen X expect to establish their own schedule
Danes primarily desire to have a job security
Consumers maintain a clear separation between their professional and personal life
Consumers in Denmark interact with their friends virtually
Younger generations are more likely to socialise online
Consumers in Denmark primarily seek getting the most value for money when travelling
Gen X look for outdoor pursuits when travelling
Many consumers in Denmark walk or hike for exercise
Younger generations engage in running or jogging
Consumers are interested in massages to improve wellbeing
Consumers are concerned about climate change
Consumers actively engage in adopting more sustainable behaviors
Almost half of Danes will repair damaged objects instead of purchasing new ones
Older consumers are more likely to share opinion on social/political issues
Danes enjoy discovering good deals
Baby Boomers make an effort to buy from local stores
Consumers in Denmark are willing to buy second-hand or previously-owned items
Gen Z seek products with easy to understand labels
Over half of consumers subscribe to online streaming services
Consumers are set to increase spending on groceries
Older generations foresee increasing spending on groceries the most
Over 35% of consumers are content with the situation of their finances
Older generations are more able to save regularly
Gen Z expect to increase overall saving the most
Danes actively manage data sharing and privacy settings
Younger generations prefer to communicate online
Many consumers in Denmark visit or update social networking site daily
Gen Z regularly utilise digital applications to track and monitor health
Younger consumers are most likely to read consumer reviews for products or services
Over a quarter of consumers in Denmark follow or like companies' social media feed or posts
Younger generations are most likely to engage in companies' social media feed or posts
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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