This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Egypt report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Egypt report answers:
- How is the consumer mindset in Egypt changing? In Egypt, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Egypt purchase decisions?
- Where and how do consumers shop in Egypt?
- What health-related activities do consumers in Egypt participate in?
- What megatrends should I focus on in Egypt (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Egypt
Most consumers in Egypt take health and safety precautions when leaving the home
Millennials believe society accepts their identity
Egyptians have a habit for testing out fresh merchandise and offerings
Baby Boomers show a tendency to choose branded items instead of non-branded options
Consumers in Egypt expect they will be better off financially
Younger generations anticipate an improvement in their quality of life
While at home, consumers in Egypt connect with friends or family virtually
Egyptians prefer to cook or bake for themselves
Over 35% of Egyptians say that someone else in household typically cooks for them
20% of Generation Z say they do not know how to cook
61% consumers look for healthy ingredients in food and beverages
Gen X want to determine their own timetable
Almost half of Egyptians prioritise earning a high salary
Consumers say they maintain a clear separation between their professional and personal life
Most consumers engage in online social activities
Generation Z are more likely to take virtual classes/attend lectures online
A quarter of Egyptians prioritise relaxation when travelling
Gen X are most likely to look for all-inclusive hotels and resorts when travelling
Egyptians engage in walking or hiking
Older generations use a bicycle as a means of sport
Consumers are interested in meditation to improve wellbeing
Consumers seek to positively impact the environment through everyday actions
Consumers actively pursuing environmentally-conscious lifestyles
Egyptians are motivated to opt for products that consume less energy
Generation Z are more likely to buy from brands that support their social/political views
Consumers in Egypt like to visit shopping malls above the global result
Millennials and Generation X buy fewer, higher quality goods
Many consumers in Egypt search for established or renowned names
Millennials are most likely to seek strong of well-known brands
Half of consumers in Egypt subscribe to streaming services online
Consumers are set to increase spending on education
Gen Z is set to increase spending on new technology the most
Over 30% of consumers feel at ease with their present monetary state
Millennials can regularly save a part of their income
Over half of consumers intend to save money over the next 12 months
Consumers proactively oversee the sharing of data and privacy preferences
Baby Boomers state that tailored promotions utilising their search are intrusive
Consumers in Egypt use a communication or messaging apps
Younger generations regularly access their bank account or use banking services online
Baby Boomers are most likely to use health or fitness apps
Consumers in Egypt engage with customer support agents via social media channels
Millennials help promote products by sharing online
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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