This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in France report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in France report answers:
- How is the consumer mindset in France changing? In France, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in France purchase decisions?
- Where and how do consumers shop in France?
- What health-related activities do consumers in France participate in?
- What megatrends should I focus on in France (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in France
Consumers are concerned about the rising costs of everyday items
Older consumers express the most concern about rising prices
60% of consumers want products and services that are uniquely tailored to them
Older consumers are more likely to buy from companies and brands they trust
Consumers expect to have more free time for themselves
Younger generations expect their life will be better
At home, consumers connect with friends or family virtually
Consumers in France prefer to cook or bake themselves
Over 20% of consumers state another member of the family usually prepares meals for them
Gen Z say that choosing to have food brought to their home is a more convenient alternative
42% of French consumers look for healthy ingredients in food and beverages
Millennials expect to have a job that enables an equilibrium between work and personal life
Consumers primarily desire a high salary
Millennials have the clearest separation between their professional and personal life
French consumers interact with their friends virtually
Gen Z pursue shopping as a pleasurable pastime
French consumers prioritise getting the most value for money when travelling
Baby Boomers are the most likely to book all-inclusive hotels and resorts
Consumers in France participate in walking or hiking
Younger consumers engage in running or jogging
Consumers are interested in meditation to improve wellbeing
Consumers in France are worried about climate change
Consumers actively working towards greener and more sustainable practices
Consumers in France are motivated to opt for products that consume less energy
Consumers buy from brands that support issues aligned with their values
Consumers in France like finding discounts
Baby Boomers try to purchase locally-sourced products and services
French consumers are open to purchasing used or pre-owned goods
Millennials frequently search for affordable and store-brand items
Consumers in France subscribe to digital platforms for streaming content
French consumers expect to increase spending on education
Younger generations foresee increasing spending on travel/holidays the most
Consumers in France express a worry over their present economic state
Baby Boomers consistently set aside a portion of their earnings
Gen Z expect to increase their savings the most
French proactively oversee the sharing of data and privacy preferences
Gen Z prefer to communicate via the internet
Many French consumers access social media accounts daily
Younger generations regularly utilise digital applications to track and monitor health
Younger consumers are most likely to buy goods and services online
Consumers in France show support for companies by following their social media updates
Younger consumers are most likely to engage with and share companies’ social media content
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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