This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Hong Kong, China report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Hong Kong, China report answers:
- How is the consumer mindset in Hong Kong, China changing? In Hong Kong, China, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Hong Kong, China purchase decisions?
- Where and how do consumers shop in Hong Kong, China?
- What health-related activities do consumers in Hong Kong, China participate in?
- What megatrends should I focus on in Hong Kong, China (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Hong Kong
Hong Kongers prioritise health and safety measures before going out
Younger consumers are concerned about everyday costs rising
Hong Kongese enjoy experimenting with novel goods and amenities
Younger generations enjoy experimenting with novel goods and amenities
Hong Kong consumers expect to be happier in the next five years
Younger generations anticipate an improvement in their quality of life
At home, consumers connect with friends or family virtually
Hong Kongese prefer to enjoy a meal at a restaurant
Consumers in Hong Kong indicate that dining at a restaurant is a more expedient option
Younger generations state they do not have time to cook
47% of Hong Kongese look for healthy ingredients in food and beverages
Older generations expect to find employment that provides time for personal and work life
Consumers prioritise earning a high salary
Younger generations are more likely to have a boundary between work and personal life
Consumers engage in online social activities
Younger generations socialise with friends online
The standard of cuisine or dining experience is a key priority when travelling
Younger generations want relaxation options when on vacation
Many consumers engage in walking or hiking for exercise
Younger generations are more likely to engage in running or jogging
Consumers in Hong Kong are interested in massages for stress-reduction
Consumers in Hong Kong are worried about climate change
Consumers actively engage in adopting more sustainable behaviors
Consumers are motivated to choose products designed to use energy more efficiently
Baby Boomers contribute to non-profit organisations and charitable institutions
Consumers have a fondness for great bargains
Older generations like to visit shopping malls
Many consumers in Hong Kong try to lead a minimalist lifestyle
Younger generations are seeking shopping experiences customised to their preferences
Consumers in Hong Kongese subscribe to digital platforms for streaming content
Consumers set to increase spending on health and wellness
Older generations foresee increasing spending on groceries the most
Over a third of consumers consistently set aside a portion of their earnings
Gen Z count on financial aid from close associates or relatives
Younger generations expect to save money over the next 12 months
Consumers are proactive in managing data sharing and privacy settings
Gen Z say it is important to foster an online identity
Consumers employ messaging or communication applications
Younger generations regularly watch videos online
Generation Z compare prices and read consumers reviews
Consumers follow or like companies' social media feed or posts
Younger generations share insights on companies’ offerings online
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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