This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in India report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in India report answers:
- How is the consumer mindset in India changing? In India, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in India purchase decisions?
- Where and how do consumers shop in India?
- What health-related activities do consumers in India participate in?
- What megatrends should I focus on in India (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in India
Consumers take health and safety precautions when they leave home
Millennials feel at ease expressing their identity among friends and family
Indian consumers like to try new products and services
Millennials extensively research products and services they buy
Consumers say it is likely that they will experience greater happiness in the future
Millennials say it is probable that there will be an increase in in-person activities
While at home, consumers in India connect with friends or family virtually
Consumers prefer to cook or bake themselves
Over a third of consumers say another person at home is responsible for cooking for them
Younger generations state that they do not have time to cook
64% of consumers in India look for healthy ingredients in food and beverages
Baby Boomers want to find employment that provides time for both personal and work life
Indians primarily desire a high salary
Consumers maintain a clear separation between their professional and personal life
Many consumers interact with their friends virtually
Younger generations take class/attend lectures in-person
Consumers' top travel motivation is a secure place to visit
Gen X look for nature and outdoor options when travelling
Indians walk or hike for exercise
Younger generations use a bicycle as a means of sport
Indians are interested in meditation to improve wellbeing
Indians are concerned about the climate change
Consumers actively pursue environmentally-conscious lifestyles
Indians are motivated to opt for packaging that is sustainable and environmentally conscious
Indians express their beliefs through various communication platforms
Consumers enjoy going to retail centers
Older generations would rather buy fewer, but higher quality items
Consumers consistently search for established or renowned names
Baby Boomers seek products with easy to understand labels
Consumers subscribe to online streaming services
Consumers are set to increase spending on education
Younger generations foresee increasing spending on clothing and footwear the most
Many consumers in India feel at ease with their present monetary state
Half of millennials can regularly save a part of their income
Saving money remains a key intention for younger generations
Consumers in India proactively oversee the sharing of data and privacy preferences
Millennials say it is important to nurture online reputation
Consumers in India utilise platforms for communicating digitally
Younger generations regularly access video content through a live streaming platform
Younger generations actively compare price points online
Consumers show support for companies by following their social media updates
40% of Millennials acquire products using social media platforms
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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