This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Italy report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Italy report answers:
- How is the consumer mindset in Italy changing? In Italy, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Italy purchase decisions?
- Where and how do consumers shop in Italy?
- What health-related activities do consumers in Italy participate in?
- What megatrends should I focus on in Italy (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Italy
Consumers have complex ideals, preferences and concern
Baby Boomers feel comfortable expressing identity with friends and family
Italians enjoy testing out fresh merchandise and offerings
Older generations purchase from brands and companies that they have trust in
Consumers in Italy look forward to having an increased amount of spare time
Younger generations say it is likely that they will have an increase in financial well-being
While at home, consumers in Italy connect with friends or family virtually
Consumers in Italy prefer to cook or bake themselves
Almost 25% of consumers say that someone else usually prepares meals for them
Generation X are most likely to state that food from restaurants tastes better
53% of Italians look for healthy ingredients in food and beverages
Younger generations want a positive work-life balance
Consumers in Italy primarily desire to guarantee a sense of safety in career
Half of Italians say they have a strict boundary between work and personal life
Italians prefer socialising with friends in person
Older consumers are most likely to shop for leisure
Consumers in Italy primarily seek getting the most value for money when travelling
Baby Boomers value relaxation when planning a trip or vacation
Consumers engage in walking or hiking for exercise
Younger generations are most likely to engage in weight lifting and strength training
Italians are interested in meditation to improve wellbeing
Consumers in Italy are feeling uneasy about the effects of climate change
Consumers actively reduce food waste and use less water
Italians are motivated to choose more energy-efficient products
Younger generations are most likely to share their social and political beliefs
Consumers in Italy love searching for discounts
Gen X express a preference for buying fewer, higher quality items
Over a quarter of consumers endeavor to embrace a minimalist lifestyle
Gen Z are open to purchasing used or pre-owned goods
Consumers in Italy subscribe to online streaming services
Consumers are set to increase spending on health and wellness
Gen Z is set to increase spending on new technology the most
Consumers express a worry over their present economic state
Younger generations use credit cards and overdrafts to manage their day-to-day costs
Younger consumers intend to save more over the next 12 months
Consumers take an active role in controlling their data and managing privacy settings
Gen Z say it is necessary to exchange information on the web to get offers
Consumers utilise platforms for communicating digitally
Generation X and Millennials regularly access to their financial accounts online
Younger generations are most likely to buy goods or services online
Over a quarter of Italians show support for companies by following their social media
Younger generations offer insights of a companies' offerings online
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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