This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Malaysia report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Malaysia report answers:
- How is the consumer mindset in Malaysia changing? In Malaysia, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Malaysia purchase decisions?
- Where and how do consumers shop in Malaysia?
- What health-related activities do consumers in Malaysia participate in?
- What megatrends should I focus on in Malaysia (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Malaysia
Consumers in Malaysia are troubled by the escalating cost of everyday goods
Gen X regard their spiritual faith as a fundamental cornerstone of their overall lifestyle
Consumers in Malaysia research the products and services they consume
Gen Z purchase items from companies and brands that they have absolute trust in
Consumers say it is likely that they will experience greater happiness in the future
Baby Boomers look forward to having an increased amount of spare time
At home, consumers connect with friends or family virtually
Over half of consumers prefer to prepare a meal themselves
Over 35% of consumers claim to be too busy to prepare meals
Younger generations state they do not have time to shop for groceries
59% of consumers in Malaysia look for healthy ingredients in food and beverages
Many Baby Boomers prefer to set their own working hours
Younger generations prioritise earning a high salary
Consumers in Malaysia say they uphold a division between their job and private life
Malaysians enjoy socialising with friends online
Millennials are most likely to go shopping for leisure
Consumers' top travel motivation is getting value for money
Baby Boomers are most likely to look for all-inclusive hotels and resorts
Malaysians participate in walking or hiking for exercise
Gen Z use a bicycle as a means of exercise
Malaysians are interested in massages to reduce stress
Consumers in Malaysia are worried about climate change
Consumers actively pursue environmentally-conscious lifestyles
Consumers are motivated to use sustainable packaging
Baby Boomers are most likely to share their options social and political issues
Consumers in Malaysia explore shops even if they have no intension of purchasing anything
Older generations are more likely to purchase with loyalty programmes
Almost half of consumers in Malaysia attempt to adopt a minimalist way of living
Baby Boomers are most likely to adopt a minimalist way of living
Malaysians subscribe to streaming platforms on the internet
Consumers set to increase spending on education
Younger generations foresee increasing spending on health and wellness the most
Many Malaysians are concerned about their current financial situation
Baby Boomers state that they possess adequate cash readily available to manage an emergency
Younger consumers plan to save over the next 12 months
Consumers actively manage data sharing and privacy settings
Younger generations say it is crucial to develop a positive online image
Consumers in Malaysia utilise platforms for communicating digitally
Younger generations regularly view video content through a streaming service
Younger generations are most likely to buy items or services online
Consumers in Malaysia follow or like companies' social media feed or posts
Younger generations share items they buy on their social media profiles
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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