This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Mexico report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Mexico report answers:
- How is the consumer mindset in Mexico changing? In Mexico, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Mexico purchase decisions?
- Where and how do consumers shop in Mexico?
- What health-related activities do consumers in Mexico participate in?
- What megatrends should I focus on in Mexico (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Mexico
Mexicans like to ensure health and safety measures are in place before they go out
Baby Boomers are concerned about the rising costs of daily products
Mexicans enjoy experimenting with novel goods and amenities
Millennials seek out tailored products and services that meet their unique requirements
Consumers in Mexico anticipate that their level of happiness will increase in the future
Generation Z expect to be better off financially in future
At home, consumers connect with friends or family virtually
Mexicans prefer to cook or bake a dish themselves
Over 30% of consumers claim to be too busy to prepare meals
Gen X indicate that dining at a restaurant is a more expedient option
59% of consumers in Mexico look for healthy ingredients in food and beverages
Older generations want the flexibility to work from own home
Consumers primarily want to ensure stability in employment
Mexicans say they maintain a clear separation between their professional and personal life
Consumers engage in online social activities
Younger generations are more likely to visit the cinema
Consumers in Mexico primarily want value for money when travelling
Baby Boomers value relaxation when travelling
Consumers in Mexico participate in walking or hiking for exercise
Younger generations participate in running and jogging
Consumers are interested in meditation to improve wellbeing
Mexicans are worried about climate change
Consumers actively pursue environmentally-conscious lifestyles
Mexicans are motivated to employ eco-friendly materials for packaging
Baby Boomers are most likely to share opinions on social and political issues
Consumers in Mexico love searching for discounts
Older generations explore shopping malls
Consumers in Mexico consistently search for established or renowned names
Older generations search for products that feature labels that are straightforward
Consumers in Mexico subscribe to online platforms for streaming media
Consumers are set to increase spending on health and wellness
Younger generations foresee increasing spending on education the most
Over 30% of consumers are content with the situation of their finances
Baby Boomers are most concerned about their current financial situation
Younger consumers expect to save money over the next 12 months
Consumers are proactive in managing data sharing and privacy settings
Over 40% of Millennials prefer to communicate online
Mexicans utilise platforms for communicating digitally
Gen X regularly access video content through a live streaming platform
Younger generations are most likely to buy goods and services online
Many Mexicans follow or like companies' social media feed or posts
Generation Z are most likely to make purchases through social media channels
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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