This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Morocco report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Morocco report answers:
- How is the consumer mindset in Morocco changing? In Morocco, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Morocco purchase decisions?
- Where and how do consumers shop in Morocco?
- What health-related activities do consumers in Morocco participate in?
- What megatrends should I focus on in Morocco (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Morocco
Consumers in Morocco take health and safety precautions when they leave home
Older generations are concerned that the cost of everyday items are going up
Moroccans enjoy experimenting with novel goods and amenities
Older generations purchase items from companies and brands that they have trust in
Consumers are hopeful that their standard of living will improve
Gen Z expect to be happier in the next five years
While at home, consumers in Morocco connect with friends or family virtually
Consumers in Morocco prefer to cook or bake a dish themselves
Over 35% of consumers state that someone else usually prepares meals for them
Older generations say they do not have time to shop for groceries
60% of consumers in Morocco look for healthy ingredients in food and beverages
Millennials want to be able to work from home
Consumers primarily desire to earn a high salary
Moroccans say they maintain a clear separation between their professional and personal life
Consumers connect with friends through digital means
Gen Z are most likely to take virtual classes/attend lectures online
Consumers' top travel motivation is relaxation
Gen X want safe destination options when travelling
Consumers participate in walking or hiking for exercise
Younger generations participate in running or jogging
Moroccans are interested in massages to improve wellbeing
Consumers try to have a positive impact on the environment through everyday actions
Consumers actively working towards greener and more sustainable practices
Consumers in Morocco are motivated to choose energy efficient products
Consumers in Morocco like to visit shopping malls
Baby Boomers are most likely to shop in locally-owned stores
Moroccans frequently search for affordable and private label items
Older generations try not to buy new items unless necessary
Consumers in Morocco would like to increase spending on health and wellness
Gen Z is set to increase spending on experiences the most
Consumers show apprehension regarding their current financial condition
Baby Boomers are most capable of saving a portion of their income
Younger generations expect to increase saving money
Moroccans control the sharing of data and manage privacy settings
Millennials express discomfort with personalised advertisements
Moroccans use a communication or messaging apps
Gen Z regularly review feedback from other customers about goods or amenities
Baby Boomers are most likely to visit health-related/medical sites
Consumers show support for companies by following their social media updates
Younger generations help promote a companies' social media
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!