This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in New Zealand report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in New Zealand report answers:
- How is the consumer mindset in New Zealand changing? In New Zealand, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in New Zealand purchase decisions?
- Where and how do consumers shop in New Zealand?
- What health-related activities do consumers in New Zealand participate in?
- What megatrends should I focus on in New Zealand (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in New Zealand
New Zealanders are concerned about the rising costs of daily products
Millennials believe that their choices and behaviors can have an impact on the world
Over half of consumers like to try new products and services
Millennials research products and services before buying
Consumers foresee that their current level of happiness will improve in the future
Gen Z expect to be better off financially in future
While at home, consumers in New Zealand exercise
New Zealanders prefer to cook or bake themselves
A quarter of consumers say that someone else in household typically cooks for them
Younger generations are more likely to state that cooking from scratch is too expensive
44% of consumers in New Zealand look for healthy ingredients in food and beverages
Younger generations want to be self-employed
New Zealanders primarily desire to have job security
Over 40% of New Zealanders say they uphold a division between their job and private life
Most New Zealanders socialise with friends online
Gen Z are most likely to connect with friends through digital means
Consumers' top travel priority is to secure value for money
Baby Boomers value a safe destination when travelling
New Zealanders engage in walking or hiking for exercise
Millennials are most likely to participate in running or jogging
Consumers in New Zealand are interested in meditation for mental wellbeing
Consumers in New Zealand are concerned about climate change
Consumers actively pursue environmentally-conscious lifestyles
Consumers are motivated to repair damaged objects instead of purchasing new ones
Over half of consumers like to find discounts
Generation Z is most likely to browse stores and visit shopping malls
Consumers are interested in acquiring items that have been previously owned
Generation X most frequently search for affordable and private label items
Consumers are set to increase spending on groceries
Younger generations foresee increasing spending on experiences the most
Many consumers in New Zealand are unease about their current monetary status
Over 25% of Millennials have more debt than savings
Younger generations intend to increase savings over the next 12 months
New Zealanders actively manage data sharing and privacy settings
Millennials prefer to engage in online communication
Consumers frequently visit social networking sites
Younger generations regularly stream video content
Younger consumers are more likely to read reviews before buying products or services
New Zealanders follow or like companies' social media feed or posts
Gen Z help promote products by sharing
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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