This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Nigeria report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Nigeria report answers:
- How is the consumer mindset in Nigeria changing? In Nigeria, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Nigeria purchase decisions?
- Where and how do consumers shop in Nigeria?
- What health-related activities do consumers in Nigeria participate in?
- What megatrends should I focus on in Nigeria (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Nigeria
Nigerians follow safety measures before leaving the home
Younger generations feel they can make a difference through their choices and actions
Consumers in Nigeria enjoy testing new products and services
Millennials want to engage with brands to influence product innovation
Consumers expect their life will be better in five years
Younger generations foresee an increase in their workload
While at home, consumers in Nigeria connect with friends or family virtually
Consumers in Nigeria prefer to cook or bake themselves
69% consumers look for healthy ingredients in food and beverages
40% of consumers want to be self-employed
Consumers primarily desire is to earn a high salary
Nigerians say they uphold a division between their job and private life
Consumers engage in online social activities
Gen Z participate in online courses or remotely join seminars
Consumers in Nigeria aim to make a beneficial contribution to the environment
Over half of consumers buy fewer items of higher quality
Gen X and Millennials like to visit shopping malls
Consumers in Nigeria search for products that feature labels that are straightforward
Older generations are open to purchasing used or pre-owned goods
Consumers in Nigeria would like to increase spending on education
Millennials set to increase spending on experiences the most
Over half of Nigerians are unease about their current monetary status
Baby Boomers are capable of routinely saving some of their salary
Younger generations intend to save money over the next 12 months
Most Nigerians manage data sharing and privacy preferences online
Older generations say that targeted ads based on their searches are an invasion of privacy
Consumers utilise platforms for communicating digitally
Millennials and Generations X regularly watch videos online
Younger consumers are more likely to buy goods or services online
Consumers in Nigeria show support for companies by following their social media updates
Baby Boomers provide feedback on products or services to companies via social media posts
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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