This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Peru report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Peru report answers:
- How is the consumer mindset in Peru changing? In Peru, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Peru purchase decisions?
- Where and how do consumers shop in Peru?
- What health-related activities do consumers in Peru participate in?
- What megatrends should I focus on in Peru (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Peru
Peruvians follow safety measures before leaving the home
Gen X worry about the increasing prices of everyday items
Consumers in Peru enjoy experimenting with new products and services
Gen X purchase items from companies and brands that they have absolute trust in
Consumers anticipate that their level of happiness will increase in the future
Older generations look forward to having an increased amount of spare time
At home, consumers connect with friends or family virtually
Consumers prefer to cook or bake themselves
Over 30% of consumers state they do not have time to cook
Millennials say that they tend to opt for more nutritious options when dining
67% of Peruvians look for healthy ingredients in food and beverages
Older generations want to have a job that allows for a strong work-life balance
Peruvians primarily desire stability in employment
Peruvians say they have a strict boundary between work and personal life
Consumers enjoy socialising with friends online
Older generations are more likely to go shopping for leisure
Consumers in Peru primarily seek relaxation when travelling
Baby Boomers expect safe destination options when travelling
Peruvians participate in walking or hiking for exercise
Gen Z are most likely to perform weight lifting or strength training exercises
Consumers in Peru are interested in massages for wellbeing
Consumers are worried about climate change
Consumers actively work towards greener and more sustainable practices
Consumers are motivated to buy packaging that is sustainable
Consumers in Peru express their beliefs through various communication platforms
Consumers in Peru enjoy going to retail centers
Gen X like to browse in stores even if they don't need to buy anything
Many consumers in Peru look for reputable or popular labels
Older generations are most likely to lead a minimalist lifestyle
Consumers subscribe to online platforms for streaming media
Peruvians expect to increase spending on education
Younger generations foresee increasing spending on travel and holidays
Over 35% of Peruvians are comfortable with their current financial situation
Baby Boomers are most likely to use credit cards or overdrafts to cover expenses
Younger generations expect to save money over the next 12 months
Peruvians manage data sharing and privacy settings online
Younger generations are more likely to share data to receive personalised offers
Peruvians utilise platforms for communicating digitally
Older generations regularly access video content through live streaming platforms
Younger generations are most likely to buy goods and services online
Consumers in Peru show support for companies by following their social media updates
Baby Boomers spread the word about a businesses' social media content
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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