This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Poland report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Poland report answers:
- How is the consumer mindset in Poland changing? In Poland, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Poland purchase decisions?
- Where and how do consumers shop in Poland?
- What health-related activities do consumers in Poland participate in?
- What megatrends should I focus on in Poland (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Poland
Consumers in Poland are troubled by the escalating expenses of everyday goods
Baby Boomers state that their identity is accepted by society
Consumers enjoy experimenting with new products and services
Millennials want products and services that are uniquely tailored to them
Consumers in Poland look forward to having an increased amount of spare time
Gen Z anticipate that their level of happiness will increase in the future
While at home, consumers in Poland connect with friends or family virtually
Consumers in Poland prefer to cook or bake themselves
Over 20% of consumers claim to be too busy to prepare meals
Millennials state that opting to dine out at a restaurant is a more practical choice
47% of consumers in Poland look for healthy ingredients in food and beverages
Gen Z aim to have a job that enables an equilibrium between work and personal life
Consumers primarily desire to earn a high salary
Poles say they have a strict boundary between work and personal life
Many consumers in Poland frequently go shopping for leisure
Baby Boomers are most likely to socialise with friends online
Poles prioritise value for money and relaxation when planning a trip
Older generations prioritise value for money when travelling
Consumers engage in walking or hiking for exercise
Gen Z engage in exercises that involve lifting weights to build strength
Over half of consumers are interested in herbal remedies to improve wellbeing
Consumers are worried about climate change
Older generations actively attempt to reduce food waste and use less water
Consumers in Poland are motivated to choose energy-efficient products
Over a quarter of consumers choose brands aligned with their social and political values
Consumers in Poland enjoy discovering discounts and bargains
Older generations are more likely to purchase locally-sourced products and services
Over a quarter of Poles are open to purchasing used or pre-owned goods
Baby Boomers will look for private label items or lower priced products
Over half of Poles subscribe to streaming platforms on the internet
Consumers are set to increase spending on health and wellness
Younger generations foresee increasing spending on clothing and footwear the most
Over 30% of Poles express a worry over their present economic state
Younger generations are more likely to use credit cards or overdrafts to cover expenses
Younger generations expect to save money over the next 12 months
Many consumers actively manage their data sharing and personal settings
Baby Boomers find it important to cultivate their personal brand online
Consumers utilise messaging apps or platforms
Gen Z regularly use apps to track health or fitness
Younger consumers are more likely to read consumer reviews
Over 20% of consumers follow or like companies' social media feed or posts
Generation Z are the most likely to share or retweet a product
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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