This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Romania report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Romania report answers:
- How is the consumer mindset in Romania changing? In Romania, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Romania purchase decisions?
- Where and how do consumers shop in Romania?
- What health-related activities do consumers in Romania participate in?
- What megatrends should I focus on in Romania (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Romania
Consumers in Romania are concerned about the rising costs of daily products
Older generations feel comfortable expressing identity with friends and family
Consumers in Romania enjoy experimenting with new products and services
Baby Boomers are most likely to research the products and services they consume
Consumers anticipate having additional leisure time to enjoy personal activities
Younger generations foresee an increase in their financial wellbeing
At home, consumers connect with friends or family virtually
Consumers in Romania prefer to prepare a meal themselves
Over a quarter of consumers state someone else in their household cooks for them
Younger generations are more likely to state that they do not have time to cook
55% of Romanians look for healthy ingredients in food and beverages
Older generations value working close to home
Consumers primarily desire is to earn a high salary
Many consumers in Romania say they uphold a division between their job and private life
Consumers in Romania connect with friends through digital means
Baby Boomers are most likely to connect with friends through digital means
Consumers in Romania primarily seek value for money when travelling
Older generations value relaxation when taking trips or vacations
Consumers participate in walking or hiking for exercise
Younger generations are most likely to engage in weight lifting/strength training
Half of consumers are interested in herbal remedies to improve wellbeing
Romanians are concerned about the climate change
Consumers actively work towards greener and more sustainable practices
Consumers in Romania are motivated to opt for products that consume less energy
Baby Boomers are most likely to share their options on social and political issues
Over a third of consumers like to explore shopping malls
Older consumers are most likely to buy fewer, higher quality items
Over 30% of consumers attempt to adopt a minimalist way of living
Older generations look for items that have simple to comprehend labels
Romanians subscribe to streaming platforms on the internet
Consumers are set to increase spending on health and wellness and groceries
Generation X is set to increase spending on health and wellness the most
A third of consumers in Romania are unease about their current monetary status
Baby Boomers are most able to save a portion of their income
Younger generations intend to increase savings over the next 12 months
Romanians proactively oversee the sharing of data and privacy preferences
Millennials are most likely to share data to benefit from targeted advertising
Consumers in Romania utilise platforms for communicating digitally
Younger generations are more likely to compare price points online
Younger consumers are interested in remotely monitoring or controlling home appliances
Over a quarter of consumers follow or like companies' social media feed or posts
Younger generations are most likely to engage with brands online
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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