This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Saudi Arabia report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Saudi Arabia report answers:
- How is the consumer mindset in Saudi Arabia changing? In Saudi Arabia, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Saudi Arabia purchase decisions?
- Where and how do consumers shop in Saudi Arabia?
- What health-related activities do consumers in Saudi Arabia participate in?
- What megatrends should I focus on in Saudi Arabia (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Saudi Arabia
The majority of Saudis take health and safety precautions when leaving the home
Generation X feel comfortable expressing identity with friends and family
Saudis enjoy trying new products and services
Millennials conduct thorough investigations before buying goods and services
Consumers in Saudi Arabia expect they will be better off financially
Younger generations expect they will be happier in future
While at home, consumers in Saudi Arabia connect with friends or family virtually
Most Saudis prefer to prepare a meal themselves
30% of Saudis say another person in the household cooks for them
Younger generations are more likely not to have time to cook
51% of consumers in Saudi Arabia look for healthy ingredients in food and beverages
Older generations prefer to work closer to home
Saudis primarily desire is to earn a high salary
Consumers say they maintain a clear separation between their professional and personal life
Saudis enjoy socialising with friends online
Gen X and Millennials are most likely to go shopping for leisure
Many consumers in Saudi Arabia seek value for money when travelling
Baby Boomers expect a safe destination when travelling
Saudis participate in walking or hiking for exercise
Younger generations are more likely to run or jog
Consumers in Saudi Arabia are interested in massages for stress-reduction
Consumers aim to make a beneficial contribution to the environment
Older consumers actively engage in adopting more sustainable behaviors
Many consumers are motivated to buy products that consume less energy
Over 40% of consumers select brands aligned with their own social and political values
Consumers in Saudi enjoy visiting shopping malls
Younger generations purchase more frequently through loyalty programmes
Many consumers in Saudi Arabia look for reputable or popular labels
Millennials look for personalised shopping experiences designed to their needs
Consumers subscribe to online streaming services
Consumers are set to increase spending on health and wellness
Millennials are set to increase spending on groceries the most
Over 35% of Saudis have the ability to consistently set aside a portion of their earnings
Older generations feel more at ease with their present monetary state
Younger generations intend to increase their savings over the next 12 months
Consumers in Saudi Arabia take an active role in managing data and privacy settings
Younger generations prefer to communicate online
Consumers in Saudi Arabia use messaging or communication applications
Baby Boomers regularly employ messaging or communication applications
Younger generations are more likely to buy goods and services online
Over a third of consumers engage with businesses' social media content
Older generations are more likely to provide product or service feedback on social media
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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